How to conduct great interviews; Why virtual meetings will endure; Comms gain sway with execs; and more

Spectacular stories often lie just beneath the surface. Uncovering thos= e gems requires a bit of prodding and strategic digging; here's how to mast= er this invaluable skill. [3D""](3D"5=) TODAY’S HEADLINES – 07.01.2021 [3D""](3D") • = n> = [MEDIA RELATIONS =](3D"=) = [How to conduct scintillating, ill= uminating interviews](3D"=) Spectacular stories often lie just = beneath the surface. Uncovering those gems requires a bit of prodding and s= trategic digging; here's how to master this invaluable skill. --------------------------------------------------------------- [3D""](3D") • = n> = [CRISIS COMMUNICATIONS =](3D"=) = [What to listen for to safeguard y= our reputation](3D"=) Experts on a recent panel for Ragan= =E2=80=99s Crisis Communications Virtual Conference talked about what advan= ced monitoring looks like in the post-COVID era. --------------------------------------------------------------- [3D""](3D") • = n> = [EVENTS =](3D"=) = [Why virtual meetings and conferen= ces will continue to thrive](3D"=) Even as the pandemic abates, compan= ies should still plan to invest in videoconferencing tech and tools. Here's= why. --------------------------------------------------------------- [3D""](3D=)= v> =20 --------------------------------------------------------------- [3D""](3D") • = [RAGAN RESEARCH =](3D"=) = [Communicators report greater acce= ss to the C-suite](3D"=) Comms pros have also gained a seat = at the table in strategic decision making, and that the major obstacle to e= ffective leadership communications is no longer access, according to the 20= 21 Communications Benchmark Report. = p> --------------------------------------------------------------- [=3D""](3D") • = n> = [INTERNAL COMMUNICATIONS =](3D"=) = [How communicators can maximize cr= owdfunding efforts](3D"=) New research reveals messaging tact= ics that spark generosity and keep donations freely flowing. = --------------------------------------------------------------- [3D""](3D") • = n> = [VISUAL VIDEO COMMUNICATIO= NS](3D"=) = [6 tips for nailing the story in y= our video](3D"=) Your CEO droning on with vapid talk= ing points won=E2=80=99t bring in new audiences. Here=E2=80=99s how to ensu= re your video creations resonate. --------------------------------------------------------------- [3D""](3D") • = n> = [SOCIAL MEDIA =](3D"=) = [TikTok challenges rev up social m= edia engagement effort](3D"=) Cisco turned to the fast-paced plat= form to share #LoveWhereYouWork stories from intern ambassadors. --------------------------------------------------------------- [3D""](3D=) =20 --------------------------------------------------------------- [3D""](3D") • = [TOOLS TECHNOLOGY =](3D"=) = [4 tech skills communicators shoul= d have](3D"=) Expand all online spheres of your o= rganization by understanding savvy web and communication advancements. --------------------------------------------------------------- [3D""](3D") • = n> = [Announcing PR Daily=E2=80=99s 202= 1 Digital Marketing & Social Media Awards finalists =](3D"=) Find out who made the short list in= our digital communications awards program. --------------------------------------------------------------- [3D""](3D") • = n> = [PRODUCTIVITY =](3D"=) = [How a positive mindset can help d= efeat perfectionism](3D"=) High standards are important, but o= verextending yourself can lead to burnout. --------------------------------------------------------------- [3D""](3D") • = n> = [STORYTELLING =](3D"=) = [Wheaties uses unique history of h= ighlighting heroes to mark 100-year anniversary =](3D"=) The brand=E2=80=99s partnerships wi= th extraordinary sports figures offer a new angle for celebrating a centenn= ial. --------------------------------------------------------------- [3D""](3D=) =20 --------------------------------------------------------------- [3D""](3D") • = [TOOLS TECHNOLOGY =](3D"=) = [June 2021 Digital Workplace Guide=](3D"=) Get the latest resources and content to make your job easier, and grab a he= lping of relevant expertise. --------------------------------------------------------------- =20 =20 =20 =20 [PR DAILY =](3D") [The Daily Scoop =](3D") Here are the top stories from the PR and ma= rketing worlds. Plus, check out our Op-Eds, case studies and practical guid= es from around the industry on the latest best practices in external commun= ications, social media engagement and crisis communications. = --------------------------------------------------------------- =20 Follow us: 3D" [3D""]