The week in comms; How internal messaging can bring harmony; Has George Floyd changed PR?; and more

Get a refresher on vaccine-incentive guidance, and grab your weekly dos= e of messaging inspiration. [3D""](3D"5=) TODAY’S HEADLINES – 06.04.2021 3D" • = n> = [THE WEEK IN COMMS =](3D"=) = [Free booze for shots, the beefies= t cyberattack ever, and more](3D"=) Get a refresher on vaccine-incentive guidance, and grab your weekly= dose of messaging inspiration. = --------------------------------------------------------------- [3D""](3D") • = n> = [INTERNAL COMMUNICATIONS =](3D"=) = [How internal comms can replace tu= rmoil with clarity, harmony and engagement =](3D"=) Gain practical tips on crafting mes= saging that will unite, uplift and encourage employees=E2=80=94even during = troubled times. --------------------------------------------------------------- [3D""](3D") • = n> = [DIVERSITY AND INCLUSION =](3D"=) = [One year after George Floyd=E2=80= =99s murder, has our industry changed? =](3D"=) Finn Partners=E2=80=99 Ronald Rober= ts assesses what progress we've made and where pressure must be applied in = the ongoing struggle for equality and the end of systemic racism. --------------------------------------------------------------- [3D""](3D=) =20 --------------------------------------------------------------- [3D""](3D") • = [HALL OF FAME =](3D"=) = [Michelle Delery shares secrets fo= r staying curious and engaged in a comms career =](3D"=) The leader with Entergy has many su= ccesses to draw from and opens up about how her mindset prepares her for su= ccess in a demanding, yet rewarding field. --------------------------------------------------------------- [3D=](3D") • = n> = [WRITING EDITING =](3D"=) = [15 ways to build and sustain dail= y writing momentum](3D"=) Put your daily commitments to paper= , set small, achievable goals, and don't freak out about a messy first draf= t. --------------------------------------------------------------- [3D""](3D") • = n> = [CRISIS COMMUNICATIONS =](3D"=) = [In a post-crisis world, experts a= nd peers are the most trusted](3D"=) As audiences lose faith in media ou= tlets, government and institutions, personal relationships with colleagues = or an individual=E2=80=99s employer competes with expert insights. --------------------------------------------------------------- [3D""](3D") • = n> = [MARKETING =](3D"=) = [6 crucial digital marketing trend= s to follow](3D"=) To keep up with the competition, co= mmunicators should stay up on data privacy, audience targeting and next-gen= eration measurement techniques. --------------------------------------------------------------- [3D""](3D=) =20 --------------------------------------------------------------- [3D""](3D") • = [CYBERSECURITY =](3D"=) = [Inside Deloitte=E2=80=99s push fo= r cybersecurity diversity](3D"=) Get insights into the firm=E2=80=99= s campaign to correct tech=E2=80=99s =E2=80=98gender deficit,=E2=80=99 as w= ell as crucial guidance on how communicators can help mitigate data-breach = damage. --------------------------------------------------------------- [=3D""](3D") • = n> = [RAGAN TRAINING =](3D"=) = [3 communications trends to watch =](3D"=) --------------------------------------------------------------- [3D""](3D") • = n> = [MARKETING =](3D"=) = [Why empathy should drive every ma= rketing effort this year](3D"=) Audiences in 2021 need to know you = are there for them. Here=E2=80=99s how you can show your organization cares= about your community. --------------------------------------------------------------- [=3D""](3D") • = n> = [REMOTE CULTURE =](3D"=) = [6 keys to seamless virtual onboar= ding](3D"=) Focus first on relationships, make = it safe to ask questions, and prioritize one-on-one meetings to gather cand= id feedback. --------------------------------------------------------------- 3D= =20 --------------------------------------------------------------- [3D""](3D") • = [THE WORKPLACE =](3D"=) = [PR leaders weigh remote work opti= ons as offices begin to reopen](3D"=) Some in the industry are ready to j= ump ship if they can=E2=80=99t keep the flexibility they have come to treas= ure and rely upon during the pandemic. --------------------------------------------------------------- =20 =20 =20 =20 [PR DAILY =](3D") [The Daily Scoop =](3D") Here are the top stories from the PR and ma= rketing worlds. Plus, check out our Op-Eds, case studies and practical guid= es from around the industry on the latest best practices in external commun= ications, social media engagement and crisis communications. = --------------------------------------------------------------- =20 Follow us: 3D" [3D""]