The Brand for People Who Are Too Cool for Nasty Gal

[View on the web]( [Visit our site!]( [Facebook]( [Twitter]( [Instagram]( In the News Thanks for the Eclipse Day Sales Today is [Eclipse Day]( in North America, and because it’s a bipartisan phenomenon that basically everybody is talking about, clothing brands are trying to capitalize on this rare moment of widespread, positive excitement with special sales and promotions. One might say it’s a marketing tactic as natural as the movement of the heavens. J.Crew Factory is doing a [50 percent off flash sale]( (more on that below). Nike has rounded up a bunch of "[Solar Eclipse Picks](," which are all black sneakers and clothing. [Stowaway Cosmetics]( is offering 60 percent off orders over $180 for 180 minutes because, it says in a promo email, "The path of totality for the total solar eclipse is 60 miles long and lasts for 3 hours," which adds up to 180 minutes. (Promo code: TOTALECLIPSEOFTHESUN.) Warby Parker seized a moment of perfect synergy and, over the last few weeks, has been [giving away eclipse glasses](. Thanks to the sun and the moon, you can shop for anything today. You can also buy a [chocolate glazed Krispy Kreme doughnut or $4 all-you-can-eat mooncakes at Denny’s](. You can [take 10 percent off]( mechanical and acoustical insulation at BuyInsulationProductStores.com. You can [get 21 percent off]( one regular-priced item at Pottery Barn with the code ECLIPSE. "Hostess has declared Golden CupCakes the official snack cake of the eclipse," the brand [tweeted]( this morning, with a Photoshopped picture of a [Hostess snack cake]( covering up the sun. You can buy that, too. —[Eliza Brooke](, senior reporter [Insert alt text here] Deal of the Day As we mentioned above, brands are absolutely getting in on today's solar eclipse. One of the best sales is happening at [J.Crew Factory](, where everything is 50% off today. There are a handful of [good dresses]( up for grabs, like this [bow-shoulder dress]( for $69, and [skirts](, like this [classic wool pencil]( for $44.50. Don't feel like spending that much on the regular stock? [Clearance merchandise]( is also marked down 50%, with the code ECLIPSE. [Insert alt text here] Ad from our sponsor Feature [Dolls Kill, the Nasty Gal for People Too Cool for Nasty Gal, Goes Mainstream]( [Women covered in glitter and metallic clothing.]( In the age of lucrative events like Coachella, Bonnaroo, and Lollapalooza, the opportunity to capitalize on festival fashion is endless. It might seem like the trend of dropping money on an event-specific kitschy outfit will fizzle out — especially after the fraudulent [Fyre Festival]( — but festival style has become ubiquitous. These days, everything from luxury brands like Moschino to fast-fashion labels like H&M and ASOS to big-box stores like Target and Kohl’s are constantly debuting collections. Amid all the clambering to cash in on the trend, there’s one brand that was in the game way before anyone else, and its dedication has paid off: Dolls Kill, a San Francisco-based e-commerce company has quietly been making a killing by creating eccentric fashion that caters to the festival attendee, as well as reeling in shoppers craving unique clothing with an edge. Founded in 2011 by husband-wife duo Shaudi Lynn and Bobby Farahi, Dolls Kill has built a cult following by offering clothing you quite literally couldn’t even imagine: quirky platforms in every [pattern]( and [color](, whimsical [rainbow sack dresses]( alongside[little black ones]( with open backs and draped chains, [spandex jumpsuits]( meant to be paired with furry vests (or perhaps just [stockings](), crop tops [made of feathers](, [hand-held mirrors]( that read "I'd Fuck Me," sequin [booty shorts](, [tormented teddy bear]( backpacks, chokers made of [barbed wire](. The brand now boasts 1.3 million followers on Instagram, where dedicated fans leave comments like "Stfu.... if a shoe wasn't more me," "Lady Gaga oh my daddy ya plz," "Make it weirder!" and "Why do I need everything you guys post." [Keep reading >>]( Shopping [What to Buy From The Outnet’s Summer Sale]( [Girl in sunglasses and black off-the-shoulder top.]( The Outnet’s summer clearance sale officially started this morning, and the savings are awesome: You get an extra 50% off almost 5,000 items that were already significantly marked down, since the Outnet is a sale site to begin with. The clearance includes extra discounts on summer items like [beachwear]( and [sandals](, but also a whole lot of things you’ll want for fall, from [denim]( to [coats](, as well as year-round necessities like [activewear](, [dresses](, [jewelry](, and [bags](. With the initial discounts starting at up to 75% off, it’s a pretty good time to break out that credit card. Best of all, there’s a lot of good stuff available for less than $150. Here, we’ve highlighted some of our favorite things you can get on the cheap. If you prefer to go it solo, start with the clothes, and remember to set your price filter at double whatever you’re willing to pay, because the extra 50% isn’t taken off until checkout. [See our favorite picks >>]( [More Good Stuff to Read Today](#) - [Finally, Chef Pants Designed for Women]( - [‘Insecure’ Star Yvonne Orji Is a Sucker for a ‘Dope Suit’]( - [Seersucker’s Curious Class Struggle]( - [This New Shoe Brand Is Giving Us Major ’90s Vibes]( Did a friend forward you this email? [Sign up for the Racked newsletter](. Ad from our sponsor From Our Partners A selection from the editors at Racked [Virgil Abloh]( [Nike and Virgil Abloh Confirm Major Partnership]( The Off-White designer has reconstructed ten iconic Nike models. [Read more]( [Sun roof]( [Win the Ultimate Girls Weekend in NYC!]( Enter our sweepstakes. 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