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[How Can You Tell If Youâre Actually Getting a Good Deal?](
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Sales have ballooned into entire consumer shopping holidays: [Amazon Prime Day](, [Black Friday](, [Cyber Monday](. But are these âholidaysâ really the best time to shop, and is there a foolproof way for customers to know that theyâre actually getting a good deal?
The answers to those questions arenât necessarily certain. More often than not, they depend on the personal preferences and perceptions of shoppers as well as any research theyâve done before whipping out their credit cards. Whatâs a good deal to one person wonât be to another, and that divide is something retailers are counting on, according to [Barbara Kahn](, a professor of marketing at the [University of Pennsylvaniaâs Wharton School](.
Racked spoke with Kahn about the best time of year to shop and how shoppers can be savvier about the purchases they make. Kahn is an expert on brand loyalty, consumer choice, and customer-relationship management. She wrote the book [Global Brand Power: Leveraging Branding for Long-Term Growth]( and co-wrote [The Grocery Revolution: The New Focus on the Consumer](.
What makes a deal worthwhile? How can customers be sure theyâre getting a good deal?
The more educated you are about regular prices, the better you can assess whether or not the promotional price is a good price. Now a lot of times at the supermarket, they might put an item at the end of the aisle, and youâre assuming that itâs a good price, but it may not be.
You donât know for sure if itâs good price unless you actually do the research to find out if it may not necessarily be the cheapest price. A lot of times, people assume the price per unit is good when you buy an item in bulk, but, again, you have to make the comparison.
Is there a particular percentage or dollar amount that marks a good deal?
Thereâs been some psychological research where they show if the deal is not bigger than a certain amount, itâs too small for people to perceive it as a good deal. The rule of thumb is that there should be at least a 20 percent discount. Thatâs the number people think is a really good deal. Itâs perception. Itâs a function of what hits your radar. It really depends on the overall price. It also matters if itâs presented as a percentage rather than as an absolute (for example, $30 off). All of these things affect fairness of price and can affect what people think is a good deal.
Whatâs the best time of the year for deals? Are âholidaysâ like Black Friday/Cyber Monday and Prime Day actually the best?
Prime Day has become a day thatâs good for deals, along with Black Friday. Thereâs also January, when thereâs white sales and the end-of-season sales.
[Read the rest of the story here>>](
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Fashion
[Weâre Suddenly Mad About Croc Heels, but Theyâve Been Around for a Decade](
[Croc heels](
Every so often, the internet blows off steam by setting aside debates over politics and the correct pronunciation of âGIFâ and turning its attention to this unsolvable puzzle: Are [Crocs unfashionable and fantastic](, or unfashionable and terrible? People love to talk trash about Crocsâ bulbous ventilated clogs, as they do with [ugly shoes]( in general. Theyâre an easy target. They canât fight back.
A few days ago, the internet melted down over the existence of [clunky high-heeled Crocs]( the color of freshly poured cement, currently [available on Amazon for $224](. âReally a sign the end of the world is coming,â [tweeted]( one critic. â#NotForPublicUse.â
Though outlets like [Fast Company]( and the [Independent]( were quick to cover this ânewâ addition to the Croc canon, heeled Crocs have been around for more than a decade. On the back of the inexplicable early-aughts popularity of [Sigerson Morrisonâs kitten-heeled flip-flops](, Crocs [debuted the âSassari,â]( its first heeled shoe, in spring 2007.
âWith a sleek, retro-inspired design, the Sassari (MSRP: $39.99) is a stylish slide with a prominent wedge heel and a foot bed made of the Croslite⢠material,â read a press release issued in late 2006. âThe shoe is styled to make a colorful, comfortable statement.â
You canât buy the Sassari on the Crocs website anymore, but you can find it [on eBay](. Iâd recommend the [green-and-white version](, which looks something like a slice of Key lime pie.
Flash-forward to December 2007! Crocs introduces the â[fashionable new Cyprus model](,â which hit stores the following spring. It had a 4-inch heel but, according to the company, remained comfortable and lightweight, making it âa perfect shoe for any spring or summer outing.â
Since then, Crocs has iterated on the sturdy Cyprus sandal, all the way up to the Cyprus V that people have been obsessing over this week. Many of the Amazon reviews are positive, which, as always, [should be taken with grains of salt](.
âVery spongy! Happy with my purchase,â writes one shopper. âThey are beautiful and comfortable, but they squeak. Noticeably noisy squeak,â writes another, who nonetheless gave the Cyprus V four out of five stars.
Whatâs next, [heeled Tevas](?
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