Newsletter Subject

Outdoor Voices, But for Real Exercise

From

racked.com

Email Address

newsletters@racked.com

Sent On

Fri, Feb 16, 2018 08:25 PM

Email Preheader Text

10 Black-Owned Beauty Brands You Should Have on your radar and its impressive foundation shade range

[View on the web]( [Visit our site!]( [Facebook]( [Twitter]( [Instagram]( [Beauty]( 10 Black-Owned Beauty Brands You Should Have on your radar [Foxie Cosmetics] Over the last year, the beauty industry was rocked by [Fenty Beauty]( and its impressive foundation shade range (40 colors, with more to come). That, along with the debut of other black-owned lines like [Pat McGrath Labs](, caused brands like [Kylie Cosmetics]( and [Marc Jacobs Beauty]( to step up their own shade offerings. It’s no doubt that 2017 raised the bar for what it means to be truly inclusive and accommodate women of color, and black women in particular. That said, it’s important to recognize that [black folks were providing for their communities]( long before Fenty. We had Overton’s [face powder]( in the very early 1900s, supermodel [Iman’s cosmetic launch]( in 1994, and many others in between. Now, more and more black women are starting beauty lines in their kitchens and building them off Instagram. The overlooked consumers have become entrepreneurs, creating products to meet the beauty needs of women of color. Here are 10 of those brands to get familiar with. —[Tanisha Pina](, market editor [Folie Apothecary] [Foxie Cosmetics](: Founder and musician Kayla Phillips started this vegan cosmetics line with a small range of colorful bath bombs. Since then, it’s evolved to offer everything from [shower gels]( to [solid perfumes](, [face masks]( to [shampoos](, and more, all hand-crafted in her Texas shop. (Warning: Things notoriously sell out quickly, so if you want something, buy it when you see it!) [Juvia's Place](: If you live for high-pigment lip colors and shadows, you need to know about Juvia’s Place. The buzzy shadows come in palettes like [Nubian]( and [The Saharan](, and the rich tones look great on fair and dark skin alike. The brand also offers a range of [blush shades](, if eyeshadow isn’t your thing. [Folie Apothecary](: This vegan hair and skincare brand was founded by Instagram wellness queen [Nikisha Riley]( in 2015. Everything from the [Palo Santo All-Purpose Mist]( to the fan-favorite [Prickly Pear Face Serum]( is made in small batches by Nikisha herself. Check out the product reviews — they’re all glowing. [This way for the rest >>]( Shopping Outdoor Voices Is Launching a Running collection [Outdoor Voices] Outdoor Voices is best known for its style, but as an activewear brand, it’s also concerned with designing for function. (The [sans serif lettering]( on its now-famous [tote bag]( reads “Technical Apparel for Recreation,” after all.) In the same way that Nike pours money into engineering new materials and constructions that supposedly make its athletes quicker and better-performing, the Outdoor Voices team has been leaning into the technical side of designing for recreation and sport. Last spring, Outdoor Voices launched [Tech Sweat](, a fabric made for higher-intensity workouts in hotter environments, like taking a spin class or running in the summer. The nylon-heavy Tech Sweat is smoother, lighter, and stretchier than the brand’s original fabric, [Textured Compression](, which has a thicker feel that’s less optimal for sweating a ton. Tech Sweat was a big push for the brand: The design team worked with a mill to develop the yarn from scratch, and all told, it took a year to create. In a phone interview, Haney didn’t put a number on how much it cost to create compared to Textured Compression, but said that it was a significant resource investment “from a time perspective and a labor perspective, as well as a testing perspective.” This past year, sales of Tech Sweat products grew at a faster rate than sales of any other material. In April, Outdoor Voices will release a running capsule collection, its first range designed for one specific sport. [The whole thing started by crowdsourcing from shoppers and athletes >>]( Shopping [How to Make Shopping for Prescription Sunglasses as Painless as Possible]( [Warby Parker sunglasses] “Nobody needs prescription sunglasses,” the eyeglass specialist told me and my husband while we sat at her cubicle deciding between the Hollywood-style $450 Dior sunglasses that had gotten a thumbs-up from me and the $600 eyeglasses and clip-on matching cat-eye sunglasses he liked. “Well this’ll show you, Rebekah,” I thought but didn’t say (mostly because her name wasn’t Rebekah and the $600 price tag covered the frames only). Three months ago, I woke up and grabbed my phone, like any normal day. But that morning, the 100-percent screen brightness jarred me more than it ever had before. I blinked a few times before I realized that the vision in my left eye was mostly gone. After multiple hours-long optometrist and ophthalmologist appointments, I came away with [a diagnosis]( that, from that morning on, changed my entire life. My ophthalmologist told me I had a severe case of [non-proliferative diabetic retinopathy]( that was quickly approaching proliferative diabetic retinopathy. It was bad, but not enough to do anything surgical to fix it. The only recommendation I got was to try wearing sunglasses to help blend [the black spots in my vision]( with everything else I saw. From insurance concerns to frame styles and lens types, here are some things I wish I’d known before both starting this process and parting with my cash. —Tansy Breshears, contributing writer [Where to begin >>]( Ad from our sponsor Did a friend forward you this email? [Sign up for the Racked newsletter](. Ad from our sponsor From Our Partners A selection from the editors at Racked This Nigerian Brand Is One to Watch Maki Oh's clothes always offer a playful twist on the traditional, and this season's strong-shouldered blazers and floaty maxi dresses were no exception. [Read more]( [R13]( [How Emerging Labels Are Using New York Fashion Week to Cut Through the Noise]( This season’s young-and-scaling brands are building communities through ideologies and product. [Read more]( Ad from our sponsor [Facebook]( [Twitter]( [Instagram]( This email was sent to {EMAIL}. Manage your [email preferences]( or [unsubscribe]( to stop receiving emails from Racked. Vox Media, 1201 Connecticut Ave. NW, Washington, DC 20036. Copyright © 2016. All rights reserved.

Marketing emails from racked.com

View More
Sent On

07/09/2018

Sent On

31/08/2018

Sent On

24/08/2018

Sent On

17/08/2018

Sent On

10/08/2018

Sent On

07/08/2018

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.