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Plus: Your guide to the new lunar economy. Was this newsletter forwarded to you? [Sign up here](%2F%2Fqz.com%2Femails%2Fdaily-brief%2F/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/3_t_GzOHH6VETSxqRuAtzhr8R6HELXHYhuqHc6D15G8=323) [Quartz](%2F%2Fqz.com%2Femails%2Fdaily-brief%2F1850935643%2Fchip-clips%2F/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/ShYT9uHeIYeiKWJrkgt2ClI-whs-0ybgX_W-BfLERAE=323) October 18, 2023 [View in browser](%2F%2Fqz.com%2Femails%2Fdaily-brief%2F1850935643%2Fchip-clips%2F/2/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/RdUuyUXAuhlTRw9C7nUL0Z1IlTElU-JV6sO4ptlUdWA=323) Sponsored By %2F%2Fqz.com%2Femails%2Fdaily-brief%2F1850935643%2Fchip-clips%2F/3/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/qEU5RFtAQZdEZrXBCokEWTZcGvABxHoEguGAxMUs_2s=323 Photo: Reuters (Adria Malcolm) Good morning, Quartz readers! Here’s what you need to know The US made its next move in the chip war with China. The Commerce Department [expanded on last year’s export controls](%2F%2Fqz.com%2Fthe-commerce-department-updates-its-policies-to-stop-ch-1850933076%2F%3Futm_source=email%26utm_medium=Quartz_Daily_Brief_US%26utm_content=1850935643/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/W7M2wNBlQlwUi1FlDRzKncTdlBfzXd_-fnUiNjsiF1g=323) in an attempt to further prevent China from getting its hands on what it needs to produce advanced semiconductors. General Motors is putting the brakes on electric pickups, and Stellantis canceled its January CES appearance. The [former blames slowing US demand](%2F%2Fqz.com%2Fgeneral-motors-delays-electric-pickup-truck-production-1850934139%2F%3Futm_source=email%26utm_medium=Quartz_Daily_Brief_US%26utm_content=1850935643/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/8vQGsxHfRCQwYDW4CX8yVVBpcwGeK-Zt5ly59LOZ-Wo=323), not the UAW strike, but [the latter says its news](%2F%2Fqz.com%2Fstellantis-cancels-presentation-at-las-vegas-technology-1850934692%2F%3Futm_source=email%26utm_medium=Quartz_Daily_Brief_US%26utm_content=1850935643/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/ZiEHM1W6j807i9zfrJ7D8C2lHBQyqfaNQOSi2eGP4ck=323) is definitely because of the UAW strike. Goldman Sachs reported a 33% drop in profit in the third quarter. The US bank was feeling the loss from selling off pieces of its consumer lending business, but [its traditional money-makers held steady](%2F%2Fwww.wsj.com%2Ffinance%2Fbanking%2Fgoldman-sachs-gs-q3-earnings-report-2023-eb1a8649/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/HJLUmOWBqhdWuPZiUQcxmlTu-zK1f0x24YcdwZt6BAw=323). Sponsor content by IBM [IBM](dc_trk_aid=565713462;dc_trk_cid=183365859;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1) Let's run AI workloads with your data, anywhere, with watsonx. Companies need to train AI on their data, wherever it resides. But today's data landscape is complex. With watsonx. vou can quickly connect data across vour clouds so you can scale AI across your business. [advertisement][advertisement][advertisement] [Learn about IBM watsonx →](dc_trk_aid=565713462;dc_trk_cid=183365859;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1) If you build it, will they come… to the Moon? The US, Europe, and China are spending billions on plans to return humans to Earth’s favorite satellite. But this time, according to NASA, people will be there to stay for long-term exploration. And who’s going to give those government agencies and private companies—a lot more private companies than in the era of Apollo—the goods and services they need and want? At Quartz, we’ve long been focused on the global economy. Now it’s time to stop thinking so small; the Moon rush has begun. Quartz’s Tim Fernholz spoke to Michael Nayak, a planetary scientist and former Air Force test pilot who is now working as a program manager at DARPA, the US military’s advanced research agency. DARPA has a mandate to pull the future forward by backing novel technology development—as it did with the tech that became the internet and autonomous vehicles. Nayak and his team are working on a framework for a new lunar economy, but first, they have to [start with the basics](%2F%2Fqz.com%2Fdarpa-is-asking-a-170-billion-question-about-making-mo-1850930204%2F%3Futm_source=email%26utm_medium=Quartz_Daily_Brief_US%26utm_content=1850935643/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/TD8MwnrTQq91HEeHkNddYLtR1XPRQlvP4oJLzSsd0RM=323). Wildfires cost the US more than it spends on national defense A new report by Joint Economic Committee Democrats estimates that wildfires [have a price tag between $394 billion and $893 billion](%2F%2Fqz.com%2Fwildfires-are-now-costing-the-us-up-to-900-billion-ann-1850933735%2F%3Futm_source=email%26utm_medium=Quartz_Daily_Brief_US%26utm_content=1850935643/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/G-i-BXBXAOL6txEMtulYYBr242e1lteH6KVh_ot846E=323) each year, thanks to both the impact on people and mitigation effects of wildfire smoke, as well as other factors scarily charted below. %2F%2Fqz.com%2Femails%2Fdaily-brief%2F1850935643%2Fchip-clips%2F/4/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/dUzJcR_MU600D6G72OmcZyiaPCR87KDs6Rrp_qUVqFE=323 Graphic: (Clarisa Diaz) This year, [thanks to El Niño](%2F%2Fqz.com%2Femails%2Fquartz-obsession%2F1850897923%2Fel-nino-we-re-in-hot-water/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/yh5mNDyUD-Ivf-Tp_KIcjr9W7P50x8pWK6SWCWpPlhY=323), wildfires were especially bad, with the US blanketed in smoke from fires in Canada. To help put numbers in context, Clarisa Diaz has pointed out other big expenditures on the US economy: National defense costs roughly $766 billion per year and education and social services cost $677 billion. The combined wildfire management budgets of the US Department of Interior and the US Forest Service—while growing—are less than $3 billion. Doing some Biden hydrogen program accounting US president Joe Biden just announced an ambitious $7 billion program to grow the domestic market for hydrogen, a relatively clean energy source. But environmentalists argue that the whole program, billed as a magnet for private investment, just gives more handouts to companies that contribute to global warming. Let’s take look by the numbers: 7: Regional hydrogen hubs the program would fund 3 million metric tons: Amount of hydrogen the hubs would produce 25 million metric tons: Annual carbon emissions eliminated by these hubs as a result, roughly the same as the pollution from… 5.5 million: Gas-powered cars The problem is, the process for producing hydrogen itself throws off a lot of carbon dioxide. [Grete Suarez gets into the catch-22 of it all](%2F%2Fqz.com%2Fbiden-s-hydrogen-program-could-rake-in-40-billion-in-p-1850930841%2F%3Futm_source=email%26utm_medium=Quartz_Daily_Brief_US%26utm_content=1850935643/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/5M-w3jVQIWoX7BQqHH6C06a-KqqPdE7GdZNrcQ7WUc0=323), including the very important difference between green and blue hydrogen. 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Companies need to train AI on their data, wherever it resides. But today's data landscape is complex. With watsonx. vou can quickly connect data across vour clouds so you can scale AI across your business. [advertisement][advertisement][advertisement] [Learn about IBM watsonx →](dc_trk_aid=565713462;dc_trk_cid=183365859;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1) Surprising discoveries You can judge a romance novel by its cover. The level of emotional vs. physical intimacy can often be deduced by the level of skin showing on the cover—though [much has changed over the years](%2F%2Fpudding.cool%2F2023%2F10%2Fromance-covers%2F/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/NZ_FfOeBLQqWHvph2HPCYQ0bvvUvKj17AeZt9vdORvU=323). Ozempic and Wegovy are driving up the value of the Danish krone. The popularity of the diabetes and weight loss drugs have made Novo Nordisk Europe’s most valuable company, which is having a [big impact on Denmark’s economy](%2F%2Fwww.theatlantic.com%2Fideas%2Farchive%2F2023%2F10%2Fnovo-nordisk-ozempic-wegovy-denmark%2F675638%2F/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/h6TcqSahXmzUNQYxWSW6DZBDfGv66KFUx5bnPaI_7zA=323). And Halloween is helping out the US dollar. Americans simply do not care about a shaky economy when it comes to spook—their Samhain spending is expected to [hit a record $12.2 billion](%2F%2Fwww.bbc.com%2Fworklife%2Farticle%2F20231013-why-americans-may-spend-12bn-on-halloween-in-2023/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/KzSZ8qc7EkOJOE5tfnOvLgRYnzADek-ONe_d5zWVMao=323) this year. Consider leaving a giant tip at random. Get [a club together](%2F%2Fwww.washingtonpost.com%2Flifestyle%2F2023%2F10%2F13%2Fbreakfast-club-big-tip-massachusetts%2F/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/b74ZaM-VCgMVnhVeYdI73AplVOH7x_hVchJLnaBUGS8=323). Eat some breakfast. Deliver the good news. Brutalism is back. Raw concrete, dark steel, bronze with a nice patina—we’re not ready to give up maximalism yet, but if Cold War-era Berlin is your thing, [go for it](%2F%2Fzillow.mediaroom.com%2F2023-10-17-Brutalism,-sensory-gardens-top-Zillows-2024-hottest-home-trends/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/nWFBTyLwcOkKJlptd63UUtMQuZWQeQNqeQrawaK1bLA=323). Did you know we have two premium weekend emails too? One gives you analysis on the week’s news, and one provides the best reads from Quartz and elsewhere to get your week started right. You can get those by [becoming a member](%2F%2Fqz.com%2Fsubscribe%2Fplan/1/0100018b423be0df-348880cb-a73a-48c4-bf56-53cc6d462c53-000000/QvVJpPu11LFxcJWMQdFrzWjUvBb_F8CSL6GzWYaZzLw=323)—and take 20% off! Our best wishes for a productive day. Send any news, comments, giant tips (just kidding, don’t send us those—we can’t accept them), and compliments (we can accept those) to [talk@qz.com](mailto:talk@qz.com?cc=&subject=Daily%20Brief%20feedback%20&body=). Today’s Daily Brief was brought to you by Susan Howson. 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