A different program [Quartz](%2F%2Fqz.com/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/1C_sMooO6D33dVIdyDwIe6oBSlTgTwh3lTALi_JFsxE=295) Sponsored By %2F%2Fqz.com%2Femails%2Fquartz-obsession%2F1850302799%2Fdigital-easter-eggs-a-hidden-rebellion%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/co_SsCGuPZpIwL7uYL4XrmHxsmRDiK_ww-w1kEZP_PI=295 Photo: Reuters (Eduardo Munoz) A different program Theyâre hiding in plain sight, waiting to be discovered, tiny footprints left by witty software developers. Digital Easter eggs are bits of code, invisible to all except their creators and the superfans who search for them. Invented in the 1970s, these binary signatures provided credit to unheralded and underpaid video game designers, a clever but powerless bunch. Prohibited from putting their names on game cartridges or in [credit sequences](%2F%2Fwww.gamasutra.com%2Fview%2Fnews%2F329003%2FHow_bad_crediting_hurts_the_game_industry_and_muddles_history.php/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/K_aje8pZ8VvjIouukhcyibmb1YrqkciijPhlhk9qZ4c=295) (which were attributed to the company as a whole), these programmers found a nerdy way to sneak their signatures onto their work anywayâby hiding them in the games. Easter eggs are now [tucked into movies and television shows](%2F%2Fwww.buzzfeed.com%2Fspenceralthouse%2Ftiny-movie-details/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/YfHt58i-hN1vyCh1-PVMqrf9hA0LvdJCF5wun4pQO4s=295), as well as in games where they refer to hidden features, cheat codes, and all manner of modified gameplay. Theyâre basically a little wink and nod to the eagle-eyed, and theyâre meant to be found. Happy hunting. Sponsor content by Deloitte Business drives techânot the other way around. Learn how pioneering organizations adopt innovations while continuing to operate seamlessly as they grow in Deloitteâs Tech Trends 2023 report. Explore the technology forces shaping tomorrow. [advertisement][advertisement][advertisement] [Download now]( Brief history [1977:](%2F%2Fwww.youtube.com%2Fwatch%3Fv=ws-ExrlbmtY/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/PnQuAUVrIzPDVkEWpTN2S7-ZMAb6aKpBuk4uQ-WarXg=295) [Spitfire](%2F%2Fselectbutton.net%2Ft%2Fi-found-an-easter-egg-from-1977%2F8828/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/8medC3VF3cky8oV2TFwHzX8Mi7JIHSMngZ8Q-sFYuPE=295), a game on the [Fairchild Channel F](%2F%2Fwww.youtube.com%2Fwatch%3Fv=F5eUSYWO8Uk/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/-eWAh_BNvtbc8XXkVUiU6e_pUKdnz5kPBviYrAKBpnw=295), an early home video game console, features a hard-to-find Easter egg in the form of designer Michael K. Glassâ digital signature. Due to the consoleâs design, however, the Easter egg can only be triggered on emulators. [1979:](%2F%2Fwww.youtube.com%2Fwatch%3Fv=Xk7Mg3aqpzM/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/Wd0mQrQb2JEGklQVbLaNBCIEuNcuMTtUQnCXdWEAJoY=295) To claim credit for his work at Atari, Warren Robinett, a 25-year-old game designer, sneaks his name into a hidden room in [Adventure](%2F%2Fwww.youtube.com%2Fwatch%3Fv=YS-HYWRdb2g/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/DqP1_oQmfXDqdqrmv5HZtdog5h1n3koIKQz2Lu9RoLQ=295). His minor act of rebellion is later discovered by a young player, Adam Clayton, who [writes to Atari](%2F%2Fwww.ataricompendium.com%2Fgame_library%2Feaster_eggs%2Fvcs%2Fadventure_letter.pdf/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/sI1JdNWRGqtBs665gJiR70uAMAw3KDoaMQpPy80Th24=295) (pdf) expressing admiration. [1980:](%2F%2Ftjg.joeysit.com%2Fof-dragons-and-easter-eggs-a-chat-with-warren-robinett%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/_IvMKR6BGKjiQwzdyJeTEivdWp6jYRuDxOONUkXnSZE=295) Atariâs senior management throws a fit when they learn of Robinettâs tampering, but the companyâs director of software development, Steve Wright, recognizes the value of Robinettâs contribution. [1981:](%2F%2Fmentalfloss.com%2Farticle%2F55697%2Fr2-d2-and-c-3po-briefly-appear-raiders-lost-ark/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/WjN7GxHF86HW1uIrfDlfOifPFTz0fx6n3bMxUy8zS40=295) Film director Steven Spielberg sneaks hieroglyphics that seem to be depicting R2-D2 and C-3PO, Star Warsâ now-legendary droids, into Raiders of the Lost Ark in a nod to his friend George Lucas. [1986:](%2F%2Fwww.glitterberri.com%2Fdeveloper-interviews%2Fkonami-the-nintendo-era%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/fYgTioa_jQ3gpJb7QHxqH2FMskg7Wx7Hg2BDaSBIUgY=295) Designer Kazuhisa Hashimoto leaves the [Konami code](%2F%2Fmentalfloss.com%2Farticle%2F56401%2F23-places-where-konami-code-lives/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/NwNxE65AHo8TBl_MmBC5dQkXyYfAI9n_cULLFZ-W8Jw=295) in Gradius. Today, any gamer worth their salt [knows the secret combination](%2F%2Fkotaku.com%2F10-awesome-uses-of-the-konami-code-1794637667/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/3Isk8AKrvyNF5eccc-WHQKRed3n-q6tAla4dc_rg2cM=295)âup, up, down, down, left, right, left, right, B, Aâwhich unlocks power-ups in many games. [1990:](%2F%2Fwww.engadget.com%2F2008%2F02%2F13%2Fthe-vc-advantage-a-chris-houlihan-to-the-past%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/sngtDQUj3OnY1Iv55rlQ5ksoUHHnzVqaMSzIRCCnSUA=295) Nintendo Power holds a promotional contest, and the winnerâ[Chris Houlihan](%2F%2Fzelda.gamepedia.com%2FChris_Houlihan_Room/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/ChKBuTDYmfIXPN8zLZc35HS4Jg1VEg-hc3qVfSkP6Kg=295)âhas his name featured in [a secret room](%2F%2Fwww.youtube.com%2Fwatch%3Fv=_qw4qDFzOWg/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/QseQqfcwOxws8Pb-tn_OQnZRI0APYC_JNUYwBEPy9R4=295) in the companyâs next Zelda game. [1997:](%2F%2Fwww.youtube.com%2Fwatch%3Fv=c6nY0QkG9nQ/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/OxN6rMQwt8fKHZKnCsUHrOkKiosiGqlirBjmqi9LS9E=295) Amid the blank spreadsheets of Microsoft Excel, developers conceal a flight simulator. When unlocked, users may glide above a purple planet, ultimately encountering a crater that scrolls through the names of Excelâs creators. Not wanting to be left out of the fun, Microsoft Wordâs developers bury a [pinball simulator](%2F%2Fwww.youtube.com%2Fwatch%3Fv=AaxgB1I_Tfg/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/xxxMMfQraPNOoiClMtfyCITmz2YR3ifnAxpXq_sklGQ=295) in their program. [2018:](%2F%2Ftechcrunch.com%2F2018%2F07%2F24%2Fepic-hid-an-easter-egg-in-fortnite-to-acknowledge-the-games-greatest-failed-rescue%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/Or_Yt8IVQrojGPstH_GMaOrl3PQIrU8Kup4GWkiiTRc=295) Fortnite memorializes an epically botched rescue mission by Muselk, an Australian streamer, with an Easter egg. [2022:](%2F%2Fwww.creativebloq.com%2Fnews%2Fgoogle-dart-mission/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/0SSXdj5OynRuamP11lG0ZMUJZSQOE9K2DD93nzU1PPs=295) [NASAâs Double Asteroid Redirection Test](%2F%2Fqz.com%2Fwhat-happened-when-nasa-smashed-into-that-asteroid-1849643380%2F%3Futm_source=email%26utm_medium=Quartz_Weekly_Obsession%26utm_content=1850302799/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/IkNLhDWShS31tn2QW4-MOn2aCOAGbNSRM8L0IQgttAQ=295) (DART) mission successfully smashes into an asteroid and changes its orbit as a test for protecting the Earth from potentially dangerous future impacts. To commemorate the occasion, searching for âNASA DARTâ turns your search results into an animated rendering of the collision that rocks the page. Origin story %2F%2Fqz.com%2Femails%2Fquartz-obsession%2F1850302799%2Fdigital-easter-eggs-a-hidden-rebellion%2F/2/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/wvYedCzsWZZNAiFHZtld0WD-6I2hyZsoBssRTpivlEs=295 Photo: Reuters (Toby Melville) Rebellion, but make it fun In the late 1970s, programmers didnât have the same clout that game designers enjoy today. [According to David Crane](%2F%2Fwww.google.com%2Fbooks%2Fedition%2FRacing_the_Beam%2FDqePfdz_x6gC%3Fhl=en%26gbpv=1%26dq=atari%2Bprogrammer%2B20,000%2Bsalary%26pg=PA99%26printsec=frontcover%23v=onepage%26q=atari%2520programmer%252020%252C000%2520salary%26f=false/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/mj_p_UyCvGAPCuDVNi-ocIlnfzonhwrjyrW_z4GFFF0=295), then a rising star at Atari, when he and other programmers went to management to ask for more money and recognition, Atari president Ray Kassar told them, âYou are no more important to Atari than the person on the assembly line who puts the cartridges in the box.â It was this environment that gave rise to the minor rebellion that programmers coded into Easter eggs. These digital marks were virtually undetectable to upper management, and soon, they became the software equivalent of graffiti. They were creative, edgy, and yes, unauthorized. As Appleâs CEO, [Steve Jobs banned Easter eggs](%2F%2Fwww.orlandosentinel.com%2Fnews%2Fos-xpm-2000-04-22-0004210335-story.html/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/E7ct7L77bEcq0bG0s6eYJPgTQlwv1XlUDQ8TU_iIQS8=295) and individual credits in software, claiming, like Atari, that he wanted to prevent other companies from stealing engineering talent. After Jobs died, an Easter egg planted in [OS X Mountain Lion 10.8](%2F%2Fgizmodo.com%2Fthe-easter-eggs-are-back-in-os-x-and-this-one-is-insane-5929286/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/CcwjYc6VJysWFYs9rzdQIU1GBpLEoxYS78hfCdOpTHk=295) paid homage to the Macintoshâs release date. Files in mid-download displayed the timestamp [January 24, 1984](%2F%2Fwww.youtube.com%2Fwatch%3Fv=OYecfV3ubP8/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/RQpY0nGXqhnsPLGzi5JAYbs5uV4FxJJOUmUOt4J9qkQ=295), updating to the current date when the download finished. Mass consumption has somewhat watered down the revolutionary aspect of Easter eggs, though many eggs are still defined by their good-natured attempt at insurrection. Indeed, they symbolize the claim to oneâs creative output. An egg also reflects the tension between individual and corporation. Perhaps they foreshadowed more formalized labor controls like [non-compete clauses](%2F%2Fwww.vox.com%2Fnew-money%2F2017%2F2%2F13%2F14580874%2Fgoogle-self-driving-noncompetes/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/PIISvlUXwUqqF_pzXFIC9FubWU_DH2c10SNcBZ6qxfs=295), [wage-fixing blocs](%2F%2Fwww.reuters.com%2Farticle%2Fapple-google-ruling%2Fu-s-judge-approves-415-mln-settlement-in-tech-worker-lawsuit-idUSL1N11908520150903/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/Ws659IzM8n8kP9csMTbf06SGMTWq-hvkvP2c2Z6LtV4=295), and [no-poach agreements](%2F%2Fnews.bloomberglaw.com%2Fdaily-labor-report%2Fgoogle-ends-no-poaching-requirement-for-former-employees/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/B3rloXjJH-Cp_hv1A0yPw_Mzsx-HrT3UO23r_jWXn9o=295), but Easter eggs are the antithesis of respect for authorityâtheyâre a hackerâs middle finger to management. By the digits [30:](%2F%2Fmentalfloss.com%2Farticle%2F56401%2F23-places-where-konami-code-lives/2/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/VM5oTQDHCrc4bUKW7Ko7ibjPYR-NBsq_CDHLUtj4TpE=295) Additional lives the Konami code grants a user in the 1986 game [Contra](%2F%2Fwww.youtube.com%2Fwatch%3Fv=XXrqGcVkXIY/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/qlWoKisefONAOG2ZZxqE4lKBd9TllGva5ZBPDaVzVwE=295), a convenient hack for game testers [41:](%2F%2Fludix.com%2Fmoriarty%2Fpsalm46.html/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/IR1ssNg-VEf25wyh-xaP7kjcVraZCo3YtMiz7IP_IO8=295) Alphanumeric summation for J.S. Bach (A=1, B=2); the composer hid numerical references to his name in his compositions [42:](%2F%2Fwww.searchenginejournal.com%2Fgoogle-easter-eggs%2F401385%2F%23close/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/LEl-R4lVQVzYA6hMRyjAaiII6em5Y0yig8wZVWICccE=295) Result when you Google, âThe answer to life, the universe, and everything,â an allusion to [The Hitchhikerâs Guide to the Galaxy](%2F%2Fwww.independent.co.uk%2Flife-style%2Fhistory%2F42-the-answer-to-life-the-universe-and-everything-2205734.html/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/m-bDgLb89fnmTckTKkXJOIhte9u6jqCBHXA2qcCipf8=295) [200+:](%2F%2Fturbofuture.com%2Fconsumer-electronics%2F200-Amusing-Amazon-Echo-Easter-Eggs/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/zAGE5wRR2lRkOEkTJTDxoU6212WM8paYIIWnVHhJ9L0=295) Easter eggs in Amazonâs Alexa, ranging from movie references to [dad jokes](%2F%2Fwww.the-ambient.com%2Fguides%2Fbest-alexa-easter-eggs-167/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/4V0tfQl7mWYvy4X-zjnUSQyvi6sfMMyfBewvU7Cj2Kw=295) [99+:](%2F%2Fwww.the-ambient.com%2Fguides%2Fbest-siri-easter-eggs-596/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/iCvVclEwu8sbo6KxZYK8GRLhZ2Tf0bea60cR2cu_A7c=295) Commands for Appleâs Siri voice assistant that result in Easter eggs including nerdy jokes to TV show references [$20,000:](%2F%2Fbooks.google.com%2Fbooks%3Fid=DqePfdz_x6gC%26pg=PA99%26lpg=PA99%26dq=atari%2Bprogrammer%2B20,000%2Bsalary%26source=bl%26ots=FSVrm_WuTz%26sig=ACfU3U1QC6f8F8okjI19N8OoblzyHPFEOg%26hl=en%26sa=X%26ved=2ahUKEwjW3Mjj-bPkAhWWtZ4KHdETBP8Q6AEwDHoECBIQAQ%23v=onepage%26q=atari%2520programmer%252020%252C000%2520salary%26f=false/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/WL21qmPPxbMCslf0sJrOlS1O6wfb0VHaCk2KNW1rTHs=295) Annual salary for Atari programmers during the late 1970s, the equivalent of about $155,000 today [(888) 447-5594:](%2F%2Fjalopnik.com%2Fthat-phone-number-elon-musk-tweeted-takes-you-to-a-god-1821444677/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/epNGvUCPyXKb2DUBiX36hUOwq1UuWOg-LBImhIyc_8I=295) Phone number that plays a message congratulating players on finishing the game [God of War](%2F%2Fwww.gamesradar.com%2Fgod-of-war-secrets-easter-eggs%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/PCUPLZ6JunhwSre-aABhViyPdTJbG_ik6AHZxMqm5ns=295) Department of jargon %2F%2Fqz.com%2Femails%2Fquartz-obsession%2F1850302799%2Fdigital-easter-eggs-a-hidden-rebellion%2F/3/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/K7V0C4k_7sJwNgiYZ1crzcP-Tt47MugJn-wN232iB10=295 Gif: (Giphy) Who invented the term Easter egg? Steve Wright unwittingly coined the term âEaster eggâ around 1980 while working as director of software development for Atari. He compared finding Warren Robinettâs secret room in Adventure to hunting for eggs on Easter Sunday. Wright [didnât realize his contribution](%2F%2Fwww.huffpost.com%2Fentry%2Fthe-guy-who-coined-the-term-easter-egg-didnt-know-it-became-a-thing_n_5abe6e2de4b0a47437aaabe1%3Fguccounter=1/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/ADzekH15lCuWldiQj82JUK0qFXAXcxY-EmBHMYq1Vf8=295) to gaming and pop culture lingo until 2018, almost 40 years later. Sponsor content by Deloitte Business drives techânot the other way around. Learn how pioneering organizations adopt innovations while continuing to operate seamlessly as they grow in Deloitteâs Tech Trends 2023 report. Explore the technology forces shaping tomorrow. [advertisement][advertisement][advertisement] [Download now]( Quotable âI just thought, âIâm going to trick these bastards and sneak my name into the game and Iâm not going to tell anybody... ââ âWarren Robinett, creator of Adventure, speaking to [Forbes](%2F%2Fwww.forbes.com%2Fsites%2Fsethporges%2F2017%2F12%2F20%2Fthe-true-story-behind-the-original-video-game-easter-egg-that-inspired-ready-player-one%2F%2343e7ad7a2976/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/BpbG2h7_kiDpXP0HHkjRav710QjB2E8xrRAm4mZvOss=295) Pop quiz %2F%2Fqz.com%2Femails%2Fquartz-obsession%2F1850302799%2Fdigital-easter-eggs-a-hidden-rebellion%2F/4/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/rbARlISzBDejZj6NdvWK6SGdNwbZYHAUFuBD37iA-II=295 Gif: (Giphy) Easter eggs must be all of the following, except: A. Undocumented, hidden, and non-obvious B. Placed by the creators for personal reason C. Entertaining, not malicious D. Smaller than 10 MB Grab your basket and search for the answer at the bottom of this email. Fun fact! For its 150th anniversary, the [Bank of Canada](%2F%2Fwww.bankofcanada.ca%2Fbanknotes%2Fbank-note-series%2Fcommemorative-notes%2Fbanknote150%2F%3Fpage_moved=1/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/pgp4E7BXxr2Mtf4DXL_bWmxtl7Yjsl30lcVmlccP_YU=295) inserted an Easter egg onto their website homepage that can be unlocked [using the Konami code](%2F%2Fwww.theverge.com%2F2017%2F4%2F11%2F15262362%2Fbank-of-canada-konami-code-new-10-bank-note/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/GrSx_7KWeAg2XDlH7TVwDtj7jyRKuXW6W39tuXSK5fk=295). Take me down this Easter ð° hole! In 2017, video game pioneer [Ed Fries](%2F%2Fwww.geekwire.com%2F2018%2Fxbox-co-creator-ed-fries-seattles-status-gaming-hub-nintendo-switchs-success%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/B01jvPAHBgnTNx-ZN4SdvHRaGYe07lVt_x91Eynb4JU=295)âco-founder of [Microsoftâs Xbox](%2F%2Farstechnica.com%2Fgaming%2F2010%2F11%2Fcreativity-through-constraint-an-interview-with-ed-fries%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/h4S_DnH5H2OnklD-n1P7z_5TkPdyNZdal7e8Ev8OaxQ=295)âuncovered a new contender for the worldâs first Easter egg, an arcade game called Starship 1, released in 1977 (two years before Adventure). Starship 1âs creator, Ron Milner, told Fries he quietly embedded a series of inputs that would display, âHi Ron!â After a painstaking hunt involving the laborious repair of an old school arcade gaming cabinet, Fries [successfully reproduced the Easter egg](%2F%2Fedfries.wordpress.com%2F2017%2F03%2F22%2Fchasing-the-first-arcade-easter-egg%2F/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/vlgT2oQgwN3j7Di2uurNSKtxQOwWFlCSE0b38bKfWws=295). A delighted Milner recounted: âI remember feeling like some sort of criminal putting the back door in my program. I knew that if it ever got out I would lose my job which I liked a lotâ¦. Thatâs why I never bragged about it till now!â Milner added, âI sometimes wondered if the programmer who did the ATM machines had a special sequence of buttons to push if he needed an extra $20 down the line. Or a Bally programmer setting up the slot machine to recognize a special sequence of coin drops and timed pulls to give him unbeatable odds.â Poll Should companies create their own Easter eggs? - Yes! Users love them.
- Only if theyâre Cadbury.
- Only individuals can create true Easter eggs, not companies. Yes, weâre egging you onâ[let us know](%2F%2Fwww.surveymonkey.com%2Fr%2FZQSSMVP/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/2-j3DtrfIw_689jjCeL_VF4-hHAQ5bybZzITOjApMHM=295)! ð¬ Letâs talk In our last poll about the [efficient market hypothesis](%2F%2Fqz.com%2Femails%2Fquartz-obsession%2F1850288011%2Fthe-efficient-market-hypothesis-fact-or-fiction/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/o5ebvimHpzbeTwDWB5R9BvDi_sJpioaUH0sDzJLtt94=295), the majority of you said youâre putting all your cash under a mattress so as never to have to think about it again, which, fair! ð¦ [Tweet this!](%2F%2Ftwitter.com%2Fintent%2Ftweet%3Furl=https%253A%252F%252Fqz.com%252Femails%252Fquartz-obsession%252F1850302799%252FDigital-Easter-eggs-a-different-program%26via=qz%26text=Digital%2520Easter%2520eggs%253A%2520A%2520different%2520program/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/PcqxLRw5opof7oBbkYVJXUew9L0Nrn2PPTsiO2ARBhY=295) ð¤ [What did you think of todayâs email?](mailto:talk@qz.com?cc=&subject=Thoughts%20about%20digital%20Easter%20eggs%20&body=) ð¡ [What should we obsess over next?](mailto:talk@qz.com?cc=&subject=Obsess%20over%20this%20next.&body=) Todayâs email was written by Matthew De Silva, updated by Shivank Taksali, and edited by Annaliese Griffin and Susan Howson. The correct answer to the quiz is D., Smaller than 10 MB. [ð View or share this email online.](%2F%2Fqz.com%2Femails%2Fquartz-obsession%2F1850302799%2Fdigital-easter-eggs-a-hidden-rebellion%2F/5/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/Knd6Fesn7AO_xhlq3GU4dhp1ufzUD532j4buKlze_UE=295) Enjoying Quartz Weekly Obsession? Forward it to a friend! They can [click here](295) to sign up. If youâre looking to unsubscribe, [click here](%2F%2Fqz.com%2Fnewsletter%2Funsubscribe%3FsubscriptionToken=4da3ee5afa774c51f11017f8d0e31196da52e648-112744%26utm_source=quartz_newsletter%26utm_medium=email%26utm_campaign=2023-04-05/1/01000187538bf69d-cd15102f-7446-4c8d-a627-6f8719051898-000000/JGZBUwIB94SIt_IBpqe_caYFG6y8vwr3ZzU7bGU6eSM=295). 1290 Avenue of the Americas, New York, NY 10104 © 2023 G/O Media Inc.