Sweet mystery [Quartz]( Gif: (Giphy) Sweet mystery Youâve probably seen the viral video that made trompe lâoeil cakes famous: An unassuming red Croc sits atop a table, when, suddenly, a knife appears! Someone cuts into the Croc! And lo, it is not a Croc, but a cake. Trompe lâoeil, or âdeceives the eye,â does not apply just to cakes. Itâs a technique widely used in a [variety of art forms]( to create the illusion of three-dimensional space on a two-dimensional object. But in July 2020, the [red Croc video]( broke the internet as we all had the simultaneous realization that thereâs just something so compelling about cakes that look exactly like non-cakes. Bakers like Tuba Geçkil and Natalie Sideserf emerged as trompe lâoeil stars, and Netflix quickly cooked up a show called Is It Cake?, in which contestants try to trick celebrity judges into thinking their cakes are real, everyday objects. As internet consumers, weâre more attuned to fake content than ever. And while sourdough has certainly had its moment in the sun, baking culture is still relatively niche on the internet. Has it simply come at the right time, when many of us are looking for an escape from reality? Is it a commentary on consumerism, intended to show us the ephemerality of material objects? Is it because weâre more attuned to fake content that the tricks appeal? Letâs slice this cake open. Brief history [1512:]( Michelangelo completes his fresco on the Sistine Chapel ceiling, using several trompe lâoeil techniques [1574:]( Henry III reaches for his napkin at a feast and discovers it is made of sugar paste [1789:]( Marie Antoinette probably doesnât actually suggest that her subjects might eat cakeâor more accurately, briocheâin lieu of bread [1929:]( René Magritte paints The Treachery of Images, questioning the reality of objects and, perhaps, foreshadowing a cake-fueled frenzy nearly a century later [2019:]( A dessert blog publishes a thorough rundown of New York Cityâs trompe lâoeil desserts more than a year before they go viral [2020:]( The red Croc video changes our perspective of what cake can be [2020:]( Marie Antoinette is internet-officially uncancelled (though just one day before, people called for the [cancellation of fondant]() [2022:]( Netflix premieres Is It Cake?, which [topped the US charts]( and has been renewed for another season [A man throws what appears to be water into an open stove.]( Gif: (Giphy) Explain (what) it (isnât) like Iâm 5! Trompe lâoeil cakes are supposed to be so visually tricky they make you ask, is it really cake? For a good example of what is not a trompe lâoeil cake, but sort of feels like one, look to the Great British Baking Show: Holidays [episode featuring]( the cast of Derry Girls. Here, Siobhán McSweeney (whom you may know as âSister Michaelâ) and the girls are tasked with creating a cake to represent their favorite decade. Themed cakes are not trompe lâoeilâwe know Sister Michaelâs campsite cake is not really a campsiteâthough they may involve sculpture or other visual elements. By the digits [$5,000:]( Additional prize money that contestants on Is it Cake? can win if they correctly distinguish a cake from an actual pile of cash [35.2 million:]( Views amassed by the Tasty video of a red Croc cake [16 oz:]( Mini marshmallows required to make one large cakeâs worth of fondant, in addition to 32 oz of confectioners sugar [1,078 kg:]( Mass of the largest dirt cake, per the Guinness World Records, which is decorated with chocolate cookie crumbs and other ingredients to resemble a garden scene [$350:]( Cost of a faience plate decorated âusing traditional 18th century techniquesâ to look as if it contains real nuts [100:]( Number of trompe lâoeil bags in each drop by [Nik Bentel](, who encourages viewers âto reimagine their everyday objectsâ Watch this! Here, we can see [some of the masterpieces]( created by Tuba Geçkil of Red Rose Cake: An electric tea kettle, complete with steam; a pink brick wall; an orange; a soap dispenser placed next to its real sibling; and a bag of walnuts. Itâs all cake. Take me on a ð walk Truth be told, researching this Obsession was a difficult and confusing journey, repeatedly raising the question of what is real and what is cake. After some grounding exercises, we recalled the days of yore, when another question of food reality took over the internet. In 2011, New York state asked the question: âIs a hot dog a sandwich?â It determined, for [tax purposes]( (pdf), that the answer is yes. From there, someone suggested that a PopTart is a type of ravioli. This led to an all-out brawl, culminating in [the cube rule of food](, âfor identifying dishes based on starch locations.â Based on this rule, is cake toast? A sandwich? A calzone? Whoâs to say? This topic, in one tweet [A screenshot of a tweet by Ben Schwartz reacting to seeing his mom for the first time in 5 months, only to hug her and find out she's cake. ]( Screenshot: (Twitter/Ben Schwartz (@rejectedjokes)) For days after the Croc video dropped, the âeverything is cakeâ meme ran Twitter. [The tweet above]( captures so much more about the moment in time: The emotional turmoil, the separation of families, and the relative lack of clarity around health protocols. For a moment, a childlike wonder around seemingly real objects becoming a baked good provided some much-needed levity. Pop quiz One food item became a particularly popular subject of trompe lâoeil cakes in the summer of 2020. What was it? A. A hamburger B. An ear of corn C. A plate of dim sum D. Falafel Find the answer at the bottom! Gif: (Giphy) What is this, a crossover episode? We canât help but wonder: Is there a connection between the sudden popularity of trompe lâoeil cakes and American cultureâs love of scams? Both obsessions involve a bit of schadenfreude, a bit of surprise, and a bit of disbelief. The scam stories that have become most popular over the past few years typically involve some sort of major grift and stories of rampant consumerism; though on a much smaller scale, trompe lâoeil cakes also speak to consumerism through an immediate recognition of a particular object or brand, mirrored through the lens of literal consumption. Mikey Day, host of Is It Cake?, perhaps puts it best: Humans share a âdesire to pick out the âdisguised something,ââ an itch that both of these trends uniquely scratch. [A picture of the cover of Prue Leith's autobiography. ]( Screenshot: (Mobius) Baker of interest For those who havenât jumped on board the [Great British Baking Show]( (or Great British Bake Off, as itâs properly known in the UK) train, hereâs a quick description: Every season, 12 of Britainâs best amateur bakers are selected to bake through challenges for judges Paul Hollywood and Prue Leith, with one baker eliminated each week. On a few occasions, the bakers have been tasked with creating trompe lâoeil cakesâthough not to fool the judges, like on Is It Cake? A few weeks ago, we got to chat with the inimitable Prueâwho just [published a memoir](âabout her thoughts on trompe lâoeil cakes. Sheâs judged several over the course of the show, and we asked if knowing so much about cake takes away the magic of a trompe lâoeil technique, or adds to the mystique. âIt helps to know about cake. If you know about cake and you know what techniques are required, then itâs really impressive. For example, if Iâm judging a genoise, which is quite a difficult cake to make⦠if thatâs done well then Iâm really impressed by it. But Iâm not particularly impressed by a particularly good victoria sponge because, well, anyone can make that.â Yes⦠âanyone.â ð¤ [A man with crazy eyes looks at a floating cake.]( Gif: (Giphy) Poll Are you cake? - Yes!
- No!
- I donât know anymore!! We canât guessâ[you have to tell us](. ð¬ Letâs talk In last weekâs poll about [bellwethers](, 40% of you said you have more confidence in a sheep with a bell than a bellwether company. Touché. But 36% of you said you trust in Wall Street, and 24% said youâll always follow what Warren Buffett does. ð¦ [Tweet this!]( ð¤ [What did you think of todayâs email?](mailto:hi@qz.com?cc=&subject=Thoughts%20about%20trompe%20lâoeil%20cakes%20&body=) ð¡ [What should we obsess over next?](mailto:hi@qz.com?cc=&subject=Obsess%20over%20this%20next.&body=) Todayâs email was written by [Sudie Simmons]( (cake), edited by [Susan Howson]( (also cake!), and produced by [Morgan Haefner]( (pie). The answer to the quiz is [B., An ear of corn](. [ð View or share this email online.]( Enjoying Quartz Weekly Obsession? Forward it to a friend! They can [click here](quartz-obsession) to sign up. If youâre looking to unsubscribe, [click here](. 1290 Avenue of the Americas, New York, NY 10104 © 2022 G/O Media Inc.