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It's both the topic and the format. | As creators compete for alone time with your ears, data collection has become a big part of podcasting. But many believe it doesn’t give creators the full story. Sponsored by [Quartz Weekly Obsession] Podcasts June 09, 2022 Podcasting is big business --------------------------------------------------------------- As creators compete for alone time with your ears, data collection has become a big part of podcasting. But many believe it doesn’t give creators the full story. [Listen to find out why]( AP/Jeff Haynes Pop quiz Which fact do we know about Quartz Obsession podcast listeners? All of these6% live in SwedenNearly all finish each episodeThey listen on Apple Podcast and Spotify the most Correct. At least we're transparent about it! Incorrect. If your inbox doesn’t support this quiz, find the solution at bottom of email. Get meta with us and learn all about the business of podcasting in the [latest episode of the Quartz Obsession podcast](. 🎧 Listen on: [Apple Podcasts]( | [Spotify]( | [Google]( | [Stitcher]( [Listen right now!]( Sponsored by EY Reframe your future with EY --------------------------------------------------------------- EY can help you realize your ambitions by offering a radically different approach to connecting strategy, transactions, transformation and technology, where design and delivery inform each other at every step.[Discover more]( Binge the rest of our seasons --------------------------------------------------------------- There’s a lot more to obsess over—check out [all of our episodes!]( [facebook]([twitter]([external-link]( The correct answer to the quiz is All of these. Enjoying the Quartz Weekly Obsession? [Send this link]( to a friend! Want to advertise in the Quartz Weekly Obsession? Send us an email at ads@qz.com. Not enjoying it? No worries. [Click here]( to unsubscribe. Quartz | 1290 Avenue of the Americas, New York, NY 10104