Newsletter Subject

Staplers: Holding it all together

From

qz.com

Email Address

hi@qz.com

Sent On

Mon, May 13, 2019 07:50 PM

Email Preheader Text

The Industrial Revolution ushered in a new era of commerce—and paperwork. As the piles of order

The Industrial Revolution ushered in a new era of commerce—and paperwork. As the piles of orders, records, and data in offices across the industrialized world grew, so did the need to hold relevant files together. In the pre-stapler era, papers were bound with a needle and thread (time-consuming), wax or paste (messy), string (unreliable), or pins (ouch). By the late 19th century, however, inventors were closing in on a device that would securely bind papers with a single punch. Today staplers come in all colors, shapes, and sizes, from electric models that bind dozens of pages as fast as a blink to manual desktop models shaped like [high heels]( [hedgehogs]( or [dragon skulls](. Whatever its appearance, the humble stapler remains a triumph of design and ingenuity that has left its indelible mark on the modern office. 🐦 [Tweet this!]( 🌐 [View this email on the web]( Sponsored by [Quartz Obsession] Staplers May 13, 2019 Bound with a single stroke --------------------------------------------------------------- The Industrial Revolution ushered in a new era of commerce—and paperwork. As the piles of orders, records, and data in offices across the industrialized world grew, so did the need to hold relevant files together. In the pre-stapler era, papers were bound with a needle and thread (time-consuming), wax or paste (messy), string (unreliable), or pins (ouch). By the late 19th century, however, inventors were closing in on a device that would securely bind papers with a single punch. Today staplers come in all colors, shapes, and sizes, from electric models that bind dozens of pages as fast as a blink to manual desktop models shaped like [high heels]( [hedgehogs]( or [dragon skulls](. Whatever its appearance, the humble stapler remains a triumph of design and ingenuity that has left its indelible mark on the modern office. 🐦 [Tweet this!]( 🌐 [View this email on the web]( Go deeper with Quartz membership --------------------------------------------------------------- 👉Deep analysis of the forces reshaping the global economy, from space travel to big cannabis. 👉Exclusive interviews with the leaders creating the future of business, science, philanthropy, media, and more. 👉Access to our journalists with exclusive member-only conference calls and events. [Start free trial]( By the digits [2.5:]( Weight, in pounds, of the first commercial stapler [3:]( Steps in WikiHow’s “How to Remove a Staple From Your Hand” entry [6 mm:]( Length of the legs on the world’s most popular office staple [366:]( US deaths attributed to misused or malfunctioning surgical staples and staplers from Jan. 2011 to March 2018 [554.54 m (1819 ft):]( Length of the world’s longest staple chain [$194 million:]( 2018 revenues from stapling and punching for Acco, owner of market-leader Swingline [$199.5 million:]( Price paid for Swingline in 1970 ($1.3 billion in 2019 dollars) [$60 million:]( Value of art donated to New York’s Metropolitan Museum of Art by Belle Linsky, who founded Swingline with her husband Jack [2002:]( Year the Linskys’ former factory became the temporary home of the Museum of Modern Art Sponsored by Accenture How to unlock the value of your innovation investments --------------------------------------------------------------- From genetics to space exploration to quantum computing, we are living in a time when investment in, and expectations from, tech-fueled innovation are skyrocketing.[Discover how to turn innovation into value.]( Wikimedia Commons Pop quiz Which of the following is not an actual paper fastening device sold between 1875 and 1925? Bump's New Model Paper FastenerPet Office BinderPerry’s Paper PiercerSure Shot Paper Fastener Correct. Incorrect. If your inbox doesn’t support this quiz, find the solution at bottom of email. Giphy Brief history [1866:]( Inventor and attorney George McGill receives a US patent for a small bendable piece of metal to hold papers together, a prototype of the modern staple and direct ancestor of the brass fasteners [still binding book reports]( today. [1877:]( Inventor Henry R. Heyl files a patent for a device that can both insert and close a staple with two strokes. [1879:]( McGill roars back onto the stapling scene, filing a patent for the McGill Single-Stroke Staple Press. Within a few years the market is flooded with competitors. [1927:]( The magazine stapler debuts, allowing multiple staples to be loaded into the device at once. [1939:]( The office supply company Parrot Speed Fastener Company (later rebranded as Swingline) debuts a top-loading model that becomes the industry standard. [1997:]( Following the passage of the North American Free Trade Agreement (NAFTA), Swingline announces it will close its New York City plant. [1999:]( The film Office Space is released, featuring a screen-stealing red Swingline stapler that becomes arguably the most famous stapler in movie history. Fun fact! One [sometimes]( story is that the first known staplers came from the court of French king [Louis VX](. But historian and Redditor Mike Dash [is skeptical]( traces the possible origin of the story to Swingline’s founder, Jack Linsky, [holding a “Louis XV stapler”]( in a 1962 photograph from the publication Investor’s Reader. Because steel wire—what a staple is made of—didn’t come until later, Dash suspects it was something like an embosser. What is true is that Linsky’s wife Belle, Swingline’s treasurer and “efficiency expert,” was an [avid and informed Louis XV-era collector](. Have a friend who would enjoy our Obsession with Staplers? [ [Forward link to a friend](mailto:?subject=Thought you'd enjoy.&body=Read this Quartz Obsession email – to the email – Watch this! The stapler secret! --------------------------------------------------------------- Most staplers actually come with two settings: the standard setting, which folds the staple’s legs underneath the crown, and the “pinning” or “tacking” setting, which fans the legs out so that it is easier to remove. Depending on the stapler model, slide or swivel the plate on the base (or “anvil,” in stapler parlance) to unlock this “hidden” function. Giphy Explain it like I'm 5! How does a stapler work? --------------------------------------------------------------- “The engineering of a stapler is not fully appreciated,” Mike Parrish, director of product development for Swingline’s parent company Acco Brands, told the New York Times. [As the NYT explains]( “Under the cap of a stapler, a pusher connected to a spring forces the row of staples forward. A special blade drives the first staple through a slot at the front of the magazine. A metal square with indentations at the edge of the open part of the base, called the anvil, helps bend the staple so it can grip the paper. The bottom of the completed staple is known as the clinch, and the top is the crown.” When Quartz reporter Thu-Huong Ha met product design legend Naoto Fukasawa, the longtime advisor to Muji, she asked him to rate the design of several everyday office supplies. He was unimpressed with the calculator (“too much design”) but [praised the humble stapler](. “No one would misunderstand how to use it; it’s very intuitive,” he said, calling the standard desk model “an inevitable form.” Staplers of distinction --------------------------------------------------------------- [Folle 26:]( “The Folle stapler is a classic of Danish industrial design…I’ve had mine since 1980, and it’s still nicely satisfying to use—like the sound of German-engineered car doors closing,” according to Sir James Dyson. [PaperPro:]( “Quite possibly the best staplers ever.” [Ellepi Klizia:]( “The niche office-supply company outside Milan has a cult following for its sleek and modern designs… [T]his is a stapler that’s meant to be seen.” [El Casco:]( “Can drive a staple through a tall stack of papers almost too easily.” [Ace Pilot:]( “[B]y some magical confluence of genius and restraint, William Ferdinand Weber—inventor of the first Ace staplers—just knocked it out of the park.” [Elastic Juwel:]( “The geometric design in enamel elevates the stapler from a functional machine to an artful addition to the 1930’s office desk.” Giphy Quotable “If they take my stapler, then I’ll set the building on fire.” —Milton Waddams, [Office Space]( Origin story How red staplers became a thing --------------------------------------------------------------- When writer and director Mike Judge was making his workplace satire Office Space, he wanted a real-life office supply company to lend its name to a key subplot involving a mumbling employee named Milton and his beloved red stapler. Bostitch said no. Boston said no. There was only one big name in stapling left. “Swingline was the only company that didn’t object,” Judge [told The Ringer](. But there was a problem: Swingline only made gray and blue staplers, and Milton’s needed to pop on screen. A production designer painted it red, tweaked the shape with putty, and the most famous stapler in movie history was born. Swingline declined to license any official merchandise when the film was released. Its F-bombs and sex jokes didn’t quite fit the image of a staid Midwestern office supply company. But the company didn’t anticipate the ensuing spike in customer requests for red staplers, or the glut of counterfeit red Swinglines that suddenly popped up on the internet. So Swingline leaned in. Red staplers are now the company’s second-best selling product, after the 747 in standard black, and it’s offering a [replica of Milton’s prop stapler]( in honor of the film’s 20th anniversary. Quotes from the movie adorn fridge magnets in the Swingline offices, senior marketing manager Tess Hardy [told Quartz at Work](. And every new US Swingline employee receives a red stapler on their first day. Reuters/Lucas Jackson This one weird trick! The staple-free stapler --------------------------------------------------------------- US recycling guidelines [say it’s okay to]( put stapled papers in a recycling bin. Some product designers are seeking to replace the metal staple altogether. Hence the “stapleless stapler,” a paper binding device that pierces a small hole in the papers and crimping them together. A US inventor named Arnold Kastner was granted a patent for such a device in 1989, though it would be another 20 years before a Japanese company called Kokuyo marketed a staple-free stapler to consumers. It’s not hard to [find one online]( but be warned—they hold only a few pages together at once. And a stapler without staples is—well, it’s not really a stapler, is it? Giphy Poll How many staplers do you own? [Click here to vote]( None. I like my papers wild and free.I’ve got one or two floating around somewhere.Three or more. I’m a stapler connoisseur. 💬let's talk! In Friday’s poll about [procrastination]( 45% of you said that when you do, you’re most likely to “scroll mindlessly on Twitter, Instagram, or other,” while just 23% of you clean and declutter. 🤔 [What did you think of today’s email?](mailto:obsession%2Bfeedback@qz.com?cc=&subject=Thoughts%20about%20staplers&body=) 💡 [What should we obsess over next?](mailto:obsession%2Bideas@qz.com?cc=&subject=Obsess%20over%20this%20next.&body=) 🎲 [Show me a random Obsession]( Today’s email was written by [Corinne Purtill]( edited by [Whet Moser]( and produced by [Luiz Romero](. The correct answer to the quiz is Perry’s Paper Piercer. Enjoying the Quartz Obsession? [Send this link]( to a friend! If you click a link to an e-commerce site and make a purchase, we may receive a small cut of the revenue, which helps support our ambitious journalism. See [here]( for more information. Not enjoying it? No worries. [Click here]( to unsubscribe. Quartz | 675 Avenue of the Americas, 4th Fl | New York, NY 10011 | United States [Share this email](

Marketing emails from qz.com

View More
Sent On

28/11/2023

Sent On

27/11/2023

Sent On

25/11/2023

Sent On

24/11/2023

Sent On

23/11/2023

Sent On

22/11/2023

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.