NEW in Pushwoosh: Triggered messages A/B Testing and Custom Data

[Image] Hi there, Do you wish to optimize your marketing efforts? Try these two new Pushwoosh features to streamline your processes and improve results. A/B testing in Customer Journey: pilot-test your triggered messages to reach better ROI When it comes to marketing, it’s hard to predict which of your ideas will bring the highest ROI. No more guesswork: now you can A/B test your ideas right in the automated Pushwoosh Customer Journey Builder. We’ve added an A/B splitter that allows you to find out for sure: - how new messages perform compared to the old ones; - what communication tone your subscribers prefer; - which headlines and texts hook them better. [Image]( To get a valid result, you may choose to divide your workflow into two equal or unequal groups. For example, you may calculate that 70% of your subscribers should receive your message A and 30% — your message B. In our experience, A/B testing can help you boost the efficiency of your communications by 50%. So, why wait? [Try A/B testing]( Custom Data UI improvement: pass custom data in a more convenient way The Custom Data feature allows you to pass custom data to your apps in the push notification payload. With it, you can update your app’s content in seconds: - change the background color of the app; - direct users who clicked on the push notification to the custom page; - conduct any kind of experiments and A/B tests; - reward users with awards/money/discount. Now you can do it in an easier and faster way. How? Go to the Action tab in the Send Push form, follow the steps, and update your app’s content. [Image]( [Check how it works](   Any questions? We're always happy to help! Please [request a demo]( © 2021 Pushwoosh Inc. All rights reserved. [Terms of Service]( - [Privacy Policy]( To unsubscribe, [click here](