Not all trends are created equal...

Plus, The 12 Most Comfortable Heels for Weddings, Brunches & More, Recommended by PureWow Editors May 13, 2024 NATIONAL [I’m a Beauty Editor and Here Are 4 Trends I Just Can’t Get on Board with in 2024]( CLAUDIO LAVENIA/CONTRIBUTOR/GETTY IMAGES [I’m a Beauty Editor and Here Are 4 Trends I Just Can’t Get on Board with in 2024]( Sorry, not sorry. [TELL ME MORE]( [The 12 Most Comfortable Heels for Weddings, Brunches & More, Recommended by PureWow Editors]( [The 12 Most Comfortable Heels for Weddings, Brunches & More, Recommended by PureWow Editors]( [We Found It: A New Go-To Destination for Your Next Family Vacation]( [We Found It: A New Go-To Destination for Your Next Family Vacation]( [Drop Everything: The Revolve Sale Section Is Up to 65% Off, and These 10 Must-Have Styles Won’t Stay in Stock for Long]( [Drop Everything: The Revolve Sale Section Is Up to 65% Off, and These 10 Must-Have Styles Won’t Stay in Stock for Long]( [4 Surprising Ways to Cut Costs at Walt Disney World]( [4 Surprising Ways to Cut Costs at Walt Disney World]( [The 23 Best One-Piece Swimsuits PureWow Editors and Reviewers Swear By]( ANDIE, SUMMERSALT, BODEN [The 23 Best One-Piece Swimsuits PureWow Editors and Reviewers Swear By]( For big boobs, long torsos and more. [SEE THE LIST]( [Calling All People Pleasers: Here’s Everything You Need to Know About Fawn Trauma Response, According to a Therapist]( [Calling All People Pleasers: Here’s Everything You Need to Know About Fawn Trauma Response, According to a Therapist]( [The Most Comfortable Reading Pillows of 2024, Vetted By Our Editors]( [The Most Comfortable Reading Pillows of 2024, Vetted By Our Editors]( [The 5 Best Travel Strollers for Your Next Vacation, Parent-Tested and Approved]( [The 5 Best Travel Strollers for Your Next Vacation, Parent-Tested and Approved]( [How to Clean AirPods (Because They Definitely Need It)]( [How to Clean AirPods (Because They Definitely Need It)](   [Vital Proteins Collagen Powder]( DAILY OBSESSION Vital Proteins Collagen Powder A favorite of Jennifer Aniston, this peptide powder is exactly what you’ve been looking for to take your skin, hair, nail and joint game to the next level. Containing vital ingredients like hyaluronic acid and vitamin C, we love mixing in a scoop or two with our morning protein smoothie. [$31; $23 AT AMAZON](   More Stories You'll Love [The 15 Most Comfortable Flip Flops to Wear This Summer]( [The 15 Most Comfortable Flip Flops to Wear This Summer]( [8 Backyard Trends That Will Make You Want to Spend Every Day Outdoors]( [8 Backyard Trends That Will Make You Want to Spend Every Day Outdoors]( [MasterClass Is Knocking Up to 50% Off Subscriptions for Mother's Day (and Trust Me, It's What She *Really* Wants)]( [MasterClass Is Knocking Up to 50% Off Subscriptions for Mother's Day (and Trust Me, It's What She *Really* Wants)]( [READ MORE ON PUREWOW]( CONNECT WITH US [Instagram]( [Pinterest]( [YouTube]( [TikTok]( [Facebook]( [Twitter]( [Podcasts]( [Contact]( | [About]( | [Privacy Policy]( | [Editorial Policy]( | [Advertise]( | [Jobs](| [Contests]( | [Press]( [View in Browser]( | [Terms & Conditions]( | [My Account]( | [UNSUBSCRIBE]( 10 Hudson Yards, New York, NY 10001 ©2010–2024 Wow Media Products, Inc doing business as PureWow. All rights reserved. PureWow values your privacy and wants you to understand how we use your information. To that end, we’ve updated our Privacy Policy to make sure you have current and accurate information about PureWow’s privacy practices. We invite you to review the updated [Privacy Policy](. By continuing to use PureWow on or after this new policy takes effect, you acknowledge PureWow’s updated Privacy Policy. Please feel free to contact [privacy@purewow.com]( if you have any questions or concerns.