The Real Cost of Inflation

[] If it hasn't touched you yet, it's coming… [View in browser]( [View in browser]( [] From the Desk of Don Yocham: [] From the Desk of Don Yocham: [] The Real Cost of Inflation I just paid over $80 to fill up my Jeep. Now, I see that on the pump, and I think “wow that sucks”. And I bet that’s all the thought you give it when you fill up too. But for some Americans (probably most) that doesn’t just suck. That’s a problem. Paying twice as much for gasoline than you did during the last several years means tough decisions. Because while gasoline has been nearly this expensive over the last decade — a problem ultimately cured by the Saudis flooding the market with oil to undercut the booming U.S. shale sector — it was an isolated cost increase. Back then, only the price of gasoline shot up. Everything else plodded along normally. This time around everything is up. It’s a full-scale assault on consumption. And that means a lot of tough decisions across the U.S. on what to stop doing or what to stop eating, drinking, streaming, subscribing, whatever. When costs rise, you, a business — everyone and everything (except the government) — can do one of two things. Cut spending or grow your income. [And for most Americans and businesses, growing income is no longer an option…]( [] [Signature Don Yocham] Don Yocham [] [] The Real Cost of Inflation I just paid over $80 to fill up my Jeep. Now, I see that on the pump, and I think “wow that sucks”. And I bet that’s all the thought you give it when you fill up too. But for some Americans (probably most) that doesn’t just suck. That’s a problem. Paying twice as much for gasoline than you did during the last several years means tough decisions. Because while gasoline has been nearly this expensive over the last decade — a problem ultimately cured by the Saudis flooding the market with oil to undercut the booming U.S. shale sector — it was an isolated cost increase. Back then, only the price of gasoline shot up. Everything else plodded along normally. This time around everything is up. It’s a full-scale assault on consumption. And that means a lot of tough decisions across the U.S. on what to stop doing or what to stop eating, drinking, streaming, subscribing, whatever. When costs rise, you, a business — everyone and everything (except the government) — can do one of two things. Cut spending or grow your income. [And for most Americans and businesses, growing income is no longer an option…]( [] [Signature Don Yocham] Don Yocham [] [] Disclaimer & Disclosures The information in this email is intended for informational purposes only and does not guarantee specific results as there is a high degree of risk involved with trading. Also, our traders are real traders and may have financial interests in the companies discussed. Please see our [Terms and Conditions]( for more information. This email was sent to {EMAIL} by Prosperity Pub 495 Town Plaza | Ponte Vedra | FL | 32081 [Unsubscribe]( [] Disclaimer & Disclosures The information in this email is intended for informational purposes only and does not guarantee specific results as there is a high degree of risk involved with trading. Also, our traders are real traders and may have financial interests in the companies discussed. Please see our [Terms and Conditions]( for more information. This email was sent to {EMAIL} by Prosperity Pub 495 Town Plaza | Ponte Vedra | FL | 32081 [Unsubscribe](