From
productlaunchformula.com
Email Address
jeff.plf@productlaunchformula.com
Sent On
Wed, Nov 22, 2023 12:38 PM
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I have a bit of a confession… in all my years in business, I’ve never made any type of a B
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I have a bit of a confession⦠in all my years in business, Iâve never made any type of a Black Friday offer. Itâs not that I donât like getting a deal on Black Friday. And I certainly love to put together promotions and marketing sequences. But Iâm not a big fan of using Black Friday promotions. And I think they can be toxic for many businesses⦠Because offering discounts and deals is a slippery, scary slope. Sure, itâs great for a short-term cash infusion, but it can destroy your positioning. Hereâs what I mean: If you discount your flagship $2,000 offer to $297 for Black Friday, you just reset the pricing expectation in your prospects minds. Yes, youâll get lots of sales on BF, but for the rest of time, whenever you make an offer, there will be a little voice in the back of many of your prospectâs minds saying âyeah⦠itâs only $297 when it goes on sale thoughâ¦â For the sake of a quick hit of cash, you turned your $2000 offer into a $297 offer. I always want to compete on value, not pricing. Once you start to compete on pricing, itâs just a race to the bottom. In general⦠discounting cheapens your product, and it hurts your positioning. I want my products to be a premium solution⦠things that people look forward to being able to buy. I want them to be the premier leaders in the market and something to be treasured. Not something to be grabbed off the sale rack. Of course, never say never⦠and I can think of three good reasons to offer a deal or a discount. - Youâre bringing a new product, service, or membership to the market for the first time and youâre looking to make a big splash with a âfirst-ever offerâ before the price goes up.
- Youâre looking to test out a new offer⦠or a new way of marketing something.
- Itâs part of a larger plan â i.e., youâre looking to bring a lot of new people into your world all at once. Any one of these could be a good enough reason (for me personally) to consider making a special âone-time-onlyâ deal. And if all three happened to be true⦠Well, it might be time to break all my rules. And all that means you just might want to watch your inbox on Friday â it just might be the first time Iâve ever had a Black Friday special offer. ð best regards, Jeff P.S. Happy Thanksgiving!! A holiday thatâs all about gratitude⦠itâs my favorite holiday of the year! To stop receiving email updates about this [click here](=) [Unsubscribe]( Internet Alchemy, Inc P.O. Box 585 Durango, Colorado 81302 United States (970) 403-5753
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