[Dare to Launch] marketing your authentic self

Building a business is sort of like falling in love – you’ll attract the right person for you when you’re being your authentic self… And that’s what we’re talking about in this week’s Dare to Launch episode. Michael Maidens, a visionary lifestyle creator and entrepreneur, joined Chris and me for a crash course on authenticity in marketing. He’s spent the last 15 years launching over 90 innovative, successful campaigns for a variety of products and projects. Harnessing and marketing authenticity is his specialty, and he does it like nobody else out there. Here’s what we get into: - How authenticity puts you three steps ahead of the competition - Why imposter syndrome is actually a healthy impulse - The importance of focusing on the outcome before getting into the weeds - The challenges of the crowded knowledge-based business landscape - An amazing story of how launching a documentary online changed Michael’s life - The important difference between being arrogant and being confident - How to keep your marketing fresh and relevant year after year - The key to turning launching into a real sustainable business - How to navigate the roadblocks on your journey to authenticity Michael is a vital source of positivity and inspiration, and just listening to him talk is always a real treat for me. He’s been a great friend for years… and after you spend an hour with him, I know you’ll see why. Here’s a little nugget from our conversation I keep coming back to: “You have to love your offer so much that you sit there and think: ‘If I were a person out there and I had this problem, and I wanted this outcome, I couldn’t think of anywhere better to go.’ Then the selling part just disappears. You just can’t wait to tell people about it.” [Check out the full conversation on YouTube]( – or on your favorite podcast player: [Listen on Apple Podcasts]() [Listen on Spotify]( best regards, Jeff You can opt out of all email communication by clicking the unsubscribe link below. You can manage your email preferences here in our [email preference center](). [Unsubscribe]( Internet Alchemy, Inc P.O. Box 585 Durango, Colorado 81302 United States (970) 403-5753