Instagram takes on TikTok

Instagram just dropped Reels, its TikTok competitor, live in over 50 countries including in the US. Last month we wrote about Facebook’s upcoming play for TikTok which has recently dominated the headlines with speculation of a US ban or sell off to Microsoft. Naturally, many creators are nervous which makes now the best time for Reels to launch. With Reels you can create short videos to share with friends directly on Instagram. Record and edit 15 second multi-clip videos with audio, effects, and new creative tools. Anyone can create a video to share with friends, and for public profiles these will be discoverable in the Explore section within the app. Unlike some of its previous expansions, Threads and Direct, Instagram decided to bundle Reels into its main app. This means creators don’t need to rebuild a new following to reach their audience and consumers don’t need to try to fit yet another app on their homescreen. We’ve seen Instagram use this strategy before when they introduced Stories – clearly inspired by Snapchat – four years ago. Are you team Instagram or team TikTok? Can you be both? [View Online]( [Product Hunt]( [2d85824a cdc3 44eb 9611 77f786fe78cb]( Instagram just dropped [Reels](, its TikTok competitor, live in over 50 countries including in the US. Last month [we wrote]( about Facebook’s upcoming play for TikTok which has recently dominated the headlines with speculation of a US ban or sell off to Microsoft. Naturally, many creators are nervous which makes now the best time for Reels to launch. With Reels you can create short videos to share with friends directly on Instagram. Record and edit 15 second multi-clip videos with audio, effects, and new creative tools. Anyone can create a video to share with friends, and for public profiles these will be discoverable in the Explore section within the app. Unlike some of its previous expansions, [Threads]( and [Direct](, Instagram decided to bundle Reels into its main app. This means creators don’t need to rebuild a new following to reach their audience and consumers don’t need to try to fit yet another app on their homescreen. We’ve seen Instagram use this strategy before when they introduced [Stories]( – clearly inspired by Snapchat – four years ago. Are you team Instagram or team TikTok? Can you be both? [Try Reels]( For those in camp team TikTok but not a fan of the watermark, you can download and share your favorite videos minus the logo using [this new tool](. [Twitter button]( [Facebook button]( Yesterday’s Top Hunts [937e55b3 8955 4071 838c e23b5d44325d]( [Filter Off]( [Video speed dating. Get to know the person, not the profile.]( [▲ 631+ Upvotes]( [7e41fc2b bfb5 4e75 bded b7de1d381479]( [Unscreen Pro]( [Remove video backgrounds in full HD 🎬]( [▲ 504+ Upvotes]( [C000b3a6 945b 4cce a447 50f7b7917fac]( [Unicorn Platform v3.0]( [ʕ•́ᴥ•̀ʔっ simple landing page builder]( [▲ 439+ Upvotes]( [Bc136e3b 7962 4b35 af67 42af47ad53e6]( [Generating Product Ideas]( [Find ideas for your next business or side project]( [▲ 340+ Upvotes]( [3487821d 433c 44e3 bb93 6cec4a62a2d2]( [Bubble + Figma Integration]( [Design and deploy your web app without code]( [▲ 312+ Upvotes]( [F33d3da4 bb56 40f8 b20b aeb817790369]( [Adalo Component Marketplace]( [Create custom React Native components for your no-code apps]( [▲ 284+ Upvotes]( [159c3502 224f 4be6 978e 834f87a8f297]( [urLive]( [Zero-click video calling + bot-based scheduling - in one]( [▲ 421+ Upvotes]( [F12f3b75 283f 4ce3 bf5e a35ac42d22a3]( [Discipline.]( [a macOS Big Sur icon pack with 100+ icons]( [▲ 230+ Upvotes]( [7bcdaa99 d13a 47f8 96b8 b2c00e00aa9b]( [Social Media Icons by iconshock]( [300 trendy social network icons in 12 design styles]( [▲ 222+ Upvotes]( [C964e5fe 1023 4648 bbd9 69dcb2be1bda]( [Drift Prospector]( [Connect with more buyers, faster]( [▲ 236+ Upvotes]( [Eceb0e67 674a 4abb 9771 057915fc3849?auto=format&auto=compress&codec=mozjpeg&cs=strip&w=80&h=80&fit=crop&dpr=2]( [Ship - A toolkit for makers to ship awesome products]( [Build an audience for your product. The best product launches are supported by engaged communities, so we've built a suite of tools to help every maker engage with and learn from their most passionate fans]( [build an audience]( We send this email daily. Feel free to [switch to weekly]( or [turn off]( these emails any time. [Advertise](, [Twitter](, [Facebook](, [Stories](