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The growth behind today’s hottest social app 🔥📈

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producthunt.com

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hello@digest.producthunt.com

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Thu, Jan 11, 2018 04:04 PM

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Since HQ's launch, the app has been breaking records week after week. On Sunday, more than 1.2 mil

Since HQ's launch, the app has been breaking records week after week. On Sunday, more than 1.2 million people played HQ Trivia at the same time. The app is only 3 month old, and recently launched on Android. 🤔 What's driving the growth of HQ Trivia? HQ’s grown to over one million concurrent players through word-of-mouth, a strategy most startups shouldn’t rely on. The product is inherently social, a game most enjoyed with friends and family, very similar to traditional television shows like Who Wants to be a Millionaire. It also encourages sharing, rewarding players for recruiting their friends with an extra life. 🔴 Push Notifications and Regular Time-Slots Unlike most apps which encourage (and often thirst) for #engagement every hour of the day, HQ can’t be played 97% of the time. HQ uses appointment mechanics, hosting only two ~20 minute games per day. This limitation is one of its greatest assets, consolidating the anticipation and excitement in a single moment. If you miss the push notification, you’re out of luck. You can read about HQ's clever growth and community building tactics, and what 2018 may have in store for the app in a new post we just published: The Magic of HQ Trivia. 👥 HQ for X – Rise of the Clones HQ is clearly onto something with the participatory live trivia concept. In recent weeks a host of similar apps have come out. We’re still waiting to see what Facebook’s HQ clone will look like. Others: The Q – An HQ clone built by a co-founder of Yik Yak G.O.A.T. – HQ Trivia for sports ShowTime – HQ Trivia for India Genius – Stable HQ Trivia clone (unrelated to Donald Trump) [Product Hunt Daily Digest]( January 11th, 2018 [View online](  [46258042 8c0b 43af 855a 6e8cde54568a?auto=format]( Since [HQ's launch](, the app has been breaking records week after week. On Sunday, more than 1.2 million people played HQ Trivia at the same time. The app is only 3 month old, and recently launched on [Android](. 🤔 What's driving the growth of HQ Trivia? HQ’s grown to over one million concurrent players through word-of-mouth, a strategy most startups shouldn’t rely on. The product is inherently social, a game most enjoyed with friends and family, very similar to traditional television shows like Who Wants to be a Millionaire. It also encourages sharing, rewarding players for recruiting their friends with an extra life. 🔴 Push Notifications and Regular Time-Slots Unlike most apps which encourage (and often thirst) for #engagement every hour of the day, HQ can’t be played 97% of the time. HQ uses appointment mechanics, hosting only two ~20 minute games per day. This limitation is one of its greatest assets, consolidating the anticipation and excitement in a single moment. If you miss the push notification, you’re out of luck. You can read about HQ's clever growth and community building tactics, and what 2018 may have in store for the app in a new post we just published: [The Magic of HQ Trivia](. 👥 HQ for X – Rise of the Clones HQ is clearly onto something with the participatory live trivia concept. In recent weeks [a host of similar apps]( have come out. We’re still waiting to see what Facebook’s HQ clone will look like. Others: [The Q]( – An HQ clone built by a co-founder of Yik Yak [G.O.A.T.]( – HQ Trivia for sports [ShowTime]( – HQ Trivia for India [Genius]( – Stable HQ Trivia clone (unrelated to Donald Trump) [HQ for X Apps](  Promoted Product ([?](), upvoted by more than 500: As a leader, 1-on-1 meetings are the most effective way to understand your team and lead with confidence. The [1-on-1 Meeting Assistant]( from Lead Honestly improves your meetings with recommended questions, surveys, automated reminders, and more. [9f696e3b dd2e 4c38 848a 1d51dd4fc119?auto=format](  🔥  FEATURED UPCOMING PRODUCT [Worktools]( [Build an API with a beautiful backend in minutes]( [35 Subscribers]( [View details]( YESTERDAY’S TOP HUNTS [Db2d89be d79a 4e8a a89e 734243e1a057?auto=format&fit=crop&h=150&w=150]( [Stripe Atlas Taxes]( A new tool from Stripe to help you file your business taxes [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] +664 [E4b5bb14 55c9 41d4 9700 d064f3015ac5?auto=format&fit=crop&h=150&w=150]( [Simple Mockups]( Minimalistic devices mockup pack for Sketch & Photoshop [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] +681 [0b76620e 3251 4697 a5be d0f61bee3157?auto=format&fit=crop&h=150&w=150]( [hooks:data]( Real world data in a realtime API [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] +567 [Dde39c00 147f 4601 a5b3 40ed750dd4fe?auto=format&fit=crop&h=150&w=150]( [Calendly for Chrome]( Schedule meetings without leaving your inbox [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] +329 [Af2a5ecf 2f04 49b5 b542 235415729606?auto=format&fit=crop&h=150&w=150]( [COBINHOOD]( A cryptocurrency exchange for all of your needs [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] [Original?auto=format&fit=crop&crop=faces&w=40&h=40] +446 [See more]( We send this email daily. 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