📊 Retail Investors Continue to Surge in 2022

We explore the reasons why in our latest collaboration with TMX dealLINX. Dear Private Placements Community, Across the past three years, we have lived through an unprecedented rise in retail investors. In the wake of improved access to information and a "pandemic effect" that established a new vanguard of "do-it-yourself" operators, the landscape has been altered, and it seems there's no turning back. A 2021 survey by Charles Schwab found that 15 percent of the then-current population of retail investors entered the market in 2020, during the time of lockdowns and COVID stimulus payments and absolutely bonkers market activity. [This piece is part of our ongoing collaboration with [TMX dealLINX](, the new tool digitizing private placements and streamlining the fundraising space.] In January 2020, retail investors comprised 17.1 percent of the total investing market. By November, Jeffries analyst Daniel Fannon said that number had risen to as much as 33 percent. We believe that the retail push has been propelled by a number of factors, but certainly in part because of the rise of Reddit, Twitter, and now even TikTok as sources of investing information for investors. This has been especially pronounced in the "meme stock" movement we've seen over the past couple years. What's more, these trends have continued well into 2022. In late March, retail investors had chalked up over $5 billion in total purchases of stocks and ETFs, compared to a one-year average of $3.4 billion. And while retail investors have flooded the markets, other investment vehicles available to DIY investors have flourished as well. In Canada, total funds raised through non-brokered private placements climbed from just CA$11.75 billion in 2018 to CA$36.20 billion in 2021, an increase of over 208 percent. In 2016, over 25 percent of accredited investors in the U.S. were under the age of 50. As time has passed, retail investors have surged, and more and more young DIY investors reap the benefits of crypto and equities investing, this number has doubtless increased. But while many longstanding financial institutions have decried these trends, arguing that these everyday investors lack the tools and know-how to responsibly profit from a volatile market, for companies, the shift presents a promising opportunity. DIY investors demand simple tools, free from the bounds of brokers. With more retail investors subscribing to private placements than ever, your company should be using tools that meet their investing needs. In the case of private placements, that means employing straightforward, digital tools that streamline the subscription process. Remember: these retail investors are working independently of professional advisors and brokers, so the more investor marketing a company can undertake, and the more friction they can remove from the investing process, the more effective they will be. [That's where TMX dealLINX comes into play.]( TMX dealLINX allows accredited retail investors to easily subscribe to a private placement offering, online and with just a few clicks. The platform removes the need for labyrinthine piles of paperwork, chasing down payments from subscribers, and piles of red tape that typically come with private placements raises. [>>Learn more about TMX dealLINX]( Of course, there's far more to discuss when discussing the rise of retail investors in 2022. Make sure to stay tuned for part two of this series, in which we dig into the reasons why this trend has dominated headlines over the past couple of years. Sincerely, Arash Adnani Founder [PrivatePlacements.com]( Full Disclosure: TMX Group Limited is a paid sponsor of [PrivatePlacements.com](. To learn more about : TMX Group Limited, you can visit its website at [( and review its annual information and public disclosure documents on[www.sedar.com](. Disclaimer: The service and the contents are provided by the sender and other information providers on an "as is" basis. The sender and any and all other information providers expressly disclaim any and all warranties, express or implied any information herein or on [PrivatePlacements.com](. [PrivatePlacements.com]( and its and its owner and its owner's directors, employees, consultants, contractors, agents, and the like ("Representatives"), do not give any tax or investment advice; and do not advocate the purchase or sale of any security or investment. Contents are intended as general information. None of the contents constitutes an: (1) offer to sell or the solicitation of an offer to buy by Blender Media and/or its representatives any security or other investment; (2) offer by [PrivatePlacements.com]( or its owner and/or their representatives to provide investment services of any kind; and/or (3) invitation, inducement, or encouragement by Blender Media and/or its representatives to any person to make any kind of investment decision. You should not rely on the content for investment or trading purposes. Securities or other investments referred to in any of the contents may not be suitable for you, and you should not make any kind of investment decision in relation to them without first obtaining independent investment advice from a person authorized to give it. All communications by [PrivatePlacements.com]( are subject to its terms of use and disclaimer, which can be viewed [here]( and [here](. This e-mail has been sent to {EMAIL}, [click here to unsubscribe](. PrivatePlacements.com