What drives your business?

[What drives your business?]( Often when printers, make a big investment, the hardware is what is focused on. However, when it comes to the software, it somehow takes a back seat. There is no fanfare for a new customer resource management (CRM) or management information system (MIS) or management workflow system (MWS). They are often viewed as disruptive, an unnecessary evil to be avoided. I think the priorities are backwards. There is no competitive differentiation in a single device – it is just an empty vessel full of untapped potential. And, while impressive, your advantage is the same as every other print business that bought the same machine. The differentiation is in the software that drives it. Not just any software but a critical investment that drives both the machine and your business strategy forward. The right software provides companies the ability to automate repetitive tasks and deploy resources into areas of opportunity and profitability. For printers, by reducing unnecessary waste and cost, you can invest in additional tools that enable teams to scale and deliver a better customer experience, thus improving sales and customer satisfaction. In the type of fast-changing business environments, that we now operate in, people must adapt their strategies and innovate just to remain, let alone become successful. But don’t be shoe-horned into an outdated MIS! Here at printIQ we specialise in transitioning you from your outdated MIS to a system designed and built for your future growth. Why not take a look? printIQ - Far more than just an MIS. [web version]( | [safe senders list]( If you wish to unsubscribe from Printweek Third Party Correspondence emails, please click [here](. To understand how we process, use & safeguard your data, please read our [Privacy Policy](. If you would like to update your marketing contact preferences, then please [click here](.