Google Ads Keywords? | Profitable Amazon | SEO: Helpful Content

Also ...Fast growers; "Ecommerce Conversations"; Great idea; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce logo]( March 11, 2024 Today's sponsor: [Klaviyo Logo](   [Optimizing Google Ads without Keywords]( [Keywords were once the core targeting mechanism in Google Search campaigns. Keywords informed searchers’ needs and advertisers’ ads and landing pages. But the importance of keywords dwindled in the last decade for various reasons, including:]( [Jake Zaratsian]( [• Less-precise match types.]( [• Intent-focused smart bidding.]( [• Keyword-less campaign types.]( [Keywords remain critical (and necessary) for standard Search campaigns. Yet other entities increasingly determine account success. Keyword queries alone don’t reveal searchers’ intent.]( [Here’s how to future-proof Google Ads accounts beyond keywords.]( [Read article >](   A Message from Klaviyo [New Email and SMS Benchmarks]( [Klavio Logo]( [How do your emails and texts rank against peers? Klaviyo’s new benchmark report analyzes 325 billion emails and 3 billon texts, revealing expert tips and performance standards specific to ecommerce. Go from “good” to “great”!]( [Get Klaviyo's Report >](   [Amazon Seller on Profitable Products]( [Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons. Read article >](   [Helpful Content Recovery, per Studies]( [Industry research finds correlations between site elements and Helpful Content impacts. Read article >](   [Charts: Fastest Growing Ecommerce Companies 2023]( [The fastest-growing publicly-traded ecommerce companies are mostly marketplaces, per Yahoo Finance. Read article >](   🔥 Today's Great Ecommerce Idea Build Community by Humanizing Your Space "Study your competitors. Identify weaknesses and capitalize on personal engagement and community-building. Live events and informative talks can amplify social presence and foster connections in the ecommerce space.." - Jimmy Kim, Founder of Sendlane   🎙 ['Ecommerce Conversations' Podcast]( [Directness Wins in Advertising]( [Painful Decisions Greet First-time CEO]( [Subscribe]( to the podcast.   🎓 [Webinar U:]( [Instant 30-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.