Google EEAT | Video Apps | New Ecom Tools

Also ... Collecting data; Ecom chart; Podcast; Industry IQ Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Feb. 21, 2024   [Google EEAT]( [Google and EEAT, Explained]( [Google hires thousands of personnel to view and evaluate web pages for organic search rankings. A key metric for those human raters is “Experience, Expertise, Authoritativeness, and Trustworthiness.” Google emphasizes pages that demonstrate those qualities.]( [What’s unclear, however, is how Google integrates EEAT into its algorithm. Google executives have shared conflicting views.]( [In 2022, Google’s vice president of search, Hyung-Jin Kim, stated that EAT was a “core part.” (Google originally coined the metric as “Expertise, Authoritativeness, and Trustworthiness.”]( December 2022, it added “Experience,” morphing “EAT” to “EEAT.”)]( [In 2024, Google’s search liaison, Danny Sullivan, tweeted it had never been a ranking factor.]( [Google’s “Search Central Blog” states:]( [Search raters have no control over how pages rank. Rater data is not used directly in our ranking algorithms. Rather, we use them as a restaurant might get feedback cards from diners.]( [Read article >](   [12 Apps for Creating, Editing Videos]( [Sophisticated videos require only a smartphone and an app. Here's an update to our long-running resource of tools to create, edit, and transform videos. Read article >](   [New Ecommerce Tools: February 19, 2024]( [This week's list of new tools for merchants includes customer care, cybersecurity, analytics, accessibility, conversational commerce, embedded payments, and more.]( [Read article >](   From the Archive: July 1998 [Collecting Data from Your Website Visitors]( [Who are your company’s best online prospects? Probably the people who have already visited your site. How can you continue to market to them? Read article >](   📊 Ecommerce Chart [Global economic growth]   🎙 ['Ecommerce Conversations' Podcast]( [Grow or Die, Says Momentum Shake Founder]( [How Merchants Rack-up Airline Points]( [Subscribe]( to the podcast.   🎯 Industry IQ: [How to Supercharge an Email List](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.