Grow or Die | Brand Monitoring | Shopify Audiences

Also... Global economic outlook; Great idea; Podcast; Industry IQ; more Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Feb. 19, 2024 Today's sponsor: [Pencila](   [Grow or Die, Says Momentum Shake Founder]( [Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. Shortly afterward, he sold that business, a maker of floormats. He retired, became bored, and in 2022 launched Momentum, a direct-to-consumer nutritional shake producer. He and I discussed that venture last year in his second appearance.]( [Mike Tecku]( [He’s back. Momentum Shake is flourishing, as is Tecku. He’s evolved from the nuts and bolts of making money to achieving a purpose, building a team, and self-improvement. “If I’m not growing, I’m dying,” he told me. Our entire audio conversation is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Your entrepreneurial journey is impressive. Mike Tecku: Growth gives me meaning and a sense of being alive. If I’m not growing, I’m dying. The American dream of not having to do anything runs counter to human nature. Read article >](   A Message from Pencila [Explode Your Sales with the Power of AI]( [Marketing Workflows]( [Become the best marketer in the room. Pencila’s AI creates landing pages, ads, emails, texts, and posts for your brand in a single click. Optimized by marketers to explode your sales. Try for free today for a limited time!]( [Learn more >](   [AI Tools for Brand Monitoring]( [What do customers and prospects think about you or your company? These tools analyze mentions across the web. Read article >](   [Charts: Global Economic Outlook Q1 2024]( [Per the International Monetary Fund, global economic growth will continue through 2024 and 2025, although differences in advanced versus developing economies will persist. Read article >](   [Shopify 'Audiences' Boosts Cookieless Ads]( [Shopify Audiences is a data-sharing, machine-learning co-op that gives participating Plus merchants an edge in digital ads. It's a model for cookieless advertising. Read article >](   🔥 Ecommerce Great Ideas Maximize Email Impact with Segmentation "Tailoring emails to top customers based on total spend, order frequency, or engagement enhances personalization. Recognizing their importance and seeking feedback strengthens customer relationships." - Andrew Aversa, Co-founder and CEO of Impact Soundworks   🎙 ['Ecommerce Conversations' Podcast]( [How Merchants Rack-up Airline Points]( [Marketer Finds Joy in ‘Bigging’ Others]( [Subscribe]( to the podcast.   🎯 Industry IQ: [How to Supercharge an Email List](   🎓 [Webinar U:]( [Instant 30-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.