Short-form Videos | New Ecom Tools | YouTube

Also... Archive (Dec. 2000); Ecom chart; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Feb. 14, 2024 Today's sponsor: [Specialist.ph](   [Wide-base Strategy for Short-form Videos]( [TikTok’s algorithm surfaces new accounts. This has led some marketers to take a “wide-base” or “horizontal” approach to short-form video promotion.]( [With this tactic, a business owns several TikTok accounts. Each publishes the same or similar videos.]( tactic aims to earn more total views than if the company had shared these short-form videos only on a single account.]( [Marketplaces]( [New Heights]( [The wide-base account strategy appears most common with content creators.]( [For example, consider Travis and Jason Kelce’s “New Heights” podcast, one of the most popular U.S. sports-related shows.]( [The show’s primary TikTok account, @newheightshow, has 3.9 million followers.]( [According to an individual familiar with the podcast, several other accounts publish the show’s content under different names, such as @newheightsfootball, @newheightsrewind, and @newheightsclips.]( [Views before Followers]( [The wide-base strategy aims to get more views and earn more followers. Read article >](   A Message from [Specialist.ph]( [$250 Million from 3 Marketing Workflows]( [Marketing Workflows]( [These three digital marketing workflows or tactics have led to dramatic growth in multiple ecommerce businesses for a longtime chief marketing officer. Learn more >](   [New Ecommerce Tools: February 13, 2024]( [This week's installment includes updates on fulfillment, reverse logistics, international shipping, omnichannel commerce, retail analytics, and headless ecommerce.]( [Read article >](   [SEO Tools for YouTube Videos]( [Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data. Read article >](   From the Archive: December 2000 [Crucial Differences between Retailing and E-Tailing]( [The retail business model that is practiced in shops and strip malls worldwide is widely understood. However, the Internet e-tail business model is substantially different. Read article >](   📊 Ecommerce Chart [U.S. consumer outlook]   🎙 ['Ecommerce Conversations' Podcast]( [How Merchants Rack-up Airline Points]( [Marketer Finds Joy in ‘Bigging’ Others]( [Subscribe]( to the podcast.   🎯 Industry IQ: [How to Supercharge an Email List](   🎓 [Webinar U:]( [Instant 30-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.