Airline Points | Core Algo vs. Helpful Content | Digital Products

Also... March content marketing; Great idea; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Feb. 12, 2024 Today's sponsor: [Klaviyo Logo](   [How Merchants Rack-up Airline Points]( [Allen Walton is the founder of SpyGuy, a seller of surveillance cameras from his base in Texas. He’s also a world traveler and a seasoned acquirer of airline travel points. Ecommerce merchants who pay with a rewards credit card for advertising, shipping, and other expenses can “rack-up crazy points,” he told me.]( [Allen Walton]( [In our recent interview, his third for this podcast, he elaborated on his methods for obtaining cheap airline tickets and hotel accommodations. The entire audio of our conversation is embedded below. The transcript is edited for clarity and length. Eric Bandholz: You are the points guy. Allen Walton: I’m pretty well-versed. For almost 10 years now, I have been paying attention to points and miles and figuring out how to save money, especially on international travel. Many folks come to me for tips, and I am happy to help. Read article >](   A Message from Klaviyo [How to Grow Faster with First-Party Data]( [Klavio Logo]( [The cookie-less era is upon us, and ad costs will soon rise again. Instead of focusing on what you can’t control, dive into how 11 brands used their first-party data to grow revenue –– with step-by-step instructions on how you can, too.]( [Get the strategies >](   [Google’s Core Update vs. Helpful Content]( [Google's algorithm updates were once more or less apparent. No more. Here's the difference between the two primary types. Read article >](   [5 Content Marketing Ideas for March 2024]( [For March content, consider puppies, "madness," the time change, spring fitness, and do-it-yourself crafts. Read article >](   [20 Platforms to Sell Digital Products]( [Creators of ebooks, audiobooks, images, videos, templates, courses, and software have many robust choices for selling their goods.]( [Read article >](   🔥 Today's Great Ecommerce Idea Emotional Resonance Boosts Ad Performance "Effective advertising transcends budgets, relying on emotional appeal. Brands that harness subconscious desires and create compelling narratives see lower acquisition costs and increased ad spend returns." - Andrew Broadbent, Co-founder of Vab Media   🎙 ['Ecommerce Conversations' Podcast]( [Marketer Finds Joy in ‘Bigging’ Others]( [Advice to a New Ecommerce Merchant]( [Subscribe]( to the podcast.   🎓 [Webinar U:]( [Instant 30-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.