YouTube Ads | ChatGPT: Competitors | Product Releases

Also... Native deodorant; Ecom chart; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Feb. 7, 2024   [YouTube]( [Understanding YouTube Campaign Types]( [Google Ads has invested heavily in video. Recent examples include new YouTube advertising formats and Performance Max video campaigns. Video isn’t solely a brand awareness play. Compelling product videos can generate sales while promoting the brand. Google refers to this method as “leveling up for action” using ABCD principles:]( - [Attention,]( - [Branding,]( - [Connection,]( - [Direction.]( [Google Ads offers seven YouTube campaign subtypes for video. They range from reaching users while browsing to driving conversions. The subtypes I will review are:]( - [Video views,]( - [Drive conversions,]( - [Ad sequence.]( [With all subtypes, audience targeting segments are in-market, affinity, demographics, and advertiser-created. The right targeting is critical. Certain campaigns are for prospecting, while others are down-funnel. Audience targeting and associated videos must align with a campaign’s goals.]( [Video]( [The “video views” campaign subtype is new and targets users likely to consider the product or brand. Read article >](   [ChatGPT Prompts for Competitor Analysis]( [Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. Read article >](   [Ecommerce Product Releases: February 6, 2024]( [This week's updates address AI-powered shopping, fulfillment, local marketing, website builders, and video advertising. Read article >](   [From the Archive: October 2020]( [Native Deodorant Founder on Scaling to $100 Million in 2 Years]( [Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar.]( [Read article >](   📊 Ecommerce Chart [New global consumers]   🎙 ['Ecommerce Conversations' Podcast]( [Marketer Finds Joy in ‘Bigging’ Others]( [Advice to a New Ecommerce Merchant]( [Subscribe]( to the podcast.   🎯 Industry IQ: [How to Supercharge an Email List](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.