Keywords | Charts: Emerging Markets | Privacy v. Marketing

Also... "Bigging" others; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Feb. 5, 2024 Today's sponsor: [Walmart Marketplace](   [How Google Uses Keywords]( [Years ago Google ranked organic listings by exactly matching search queries to text on a web page. Search engine optimization involved creating multiple pages containing all sorts of keyword variations.]( [The result was an avalanche of inferior content ranking at or]( [Keywords]( [near the top for long-tail queries.]( [Search engines no longer rely on exact-match keywords, instead attempting to understand the intent and context behind a query. It’s common for Google to rank a page that doesn’t contain a single query word.]( [For example, a Google search for "affordable airfare" produces page-1 organic results mainly containing “cheap flights," "last minute flight deals," and similar. None that I saw included the exact phrase "affordable airfare."]( [And searching "trails for kids upstate ny" generates organic results for “family-friendly hikes in Albany and "easy hikes near NYC" — both likely satisfying the searcher’s intent.]( [Read article >](   A Message from Walmart Marketplace [Best Time to Grow with Walmart Marketplace]( [Walmart Marketplace]( [Reach millions of customers by selling on Walmart.com. Scale your business by streamlining fulfillment, advertising to millions, and automating pricing on a platform invested in your growth. Right now, new sellers can save up to 50% on referral and fulfillment fees.]( [Learn more >](   [Charts: Ecommerce in Emerging Markets 2024]( [Most of the growth in global ecommerce is from Southeast Asia, Latin America, and Asia. Read article >](   [Privacy Tactics Complicate Ecommerce Marketing]( [Eliminating URL tracking parameters forces marketers to find other attribution methods. Read article >](   [Marketer Finds Joy in 'Bigging' Others]( ["I find joy in bigging others up," says Aaron Orendorff, a former chaplain turned writer turned digital marketer. Read article >](   🔥 Today's Great Ecommerce Idea Master TikTok Shop early. "For quick growth on TikTok, activate native programs, optimize checkout, and capitalize on discounts. Fuel growth with targeted paid acquisition, manage fulfillment, and engage content creators for sustainable success." - Paul Jauregui, Co-founder of BK Beauty   🎙 ['Ecommerce Conversations' Podcast]( [Advice to a New Ecommerce Merchant]( [Beardbrand Survives Its Hardest Year]( [Subscribe]( to the podcast.   🎯 Industry IQ: [How to Supercharge an Email List](   🎓 [Webinar U:]( [Instant 30-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.