SEO: Crawl v. Index | Global CEOs | New Merchant Advice

Also... From the Archive; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Jan. 29, 2024   [SEO: Crawled not Indexed]( [SEO: Crawled not Indexed, Explained]( [A web page must reside in Google’s index before it can appear in organic search results. A page can rank without Google crawling it but never without being indexed. Thus monitoring a website’s indexation is critical. Google’s Search Console helpfully provides a site’s index status at Indexing > Pages. The section contains a “Why pages aren’t indexed” list with a rundown of “Crawled – currently not indexed.” It can be confusing. Why would Google crawl a page but not index it? Is the page inferior in some way? No. Failure to index is not necessarily a signal of poor quality. Indexing 101]( [Google doesn’t always immediately apply algorithmic scores to pages it crawls, especially with newer sites. It sometimes gathers data first, then indexes. Thus it’s not a quality issue as much as timing. Read article >](   [Charts: 2024 Outlook of Global CEOs]( [Per a PwC survey, global execs see a long-term need to reinvent their companies and short-term optimism on economic improvement. Read article >](   From the Archive: August 2010 [Lessons Learned: Candle Retailer Regrets Custom Shopping Cart]( [“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences. For this installment, we visited with Logan Suttman...]( [Read article >](   [Advice to a New Ecommerce Merchant]( [A longtime insurance salesman considers launching his own business. "Where do I begin?" he asks. Listen to podcast and read article >](   🔥 Today's Great Ecommerce Idea Optimize Costs with Google's Keyword Planner "Leverage Keyword Planner for insightful search data. Emphasize high-range bids to project realistic costs, factoring in bid strategy nuances for effective optimization and budget refinement." - Matt Umbro, Vice President of Advertising, Closed Loop   [🎙 'Ecommerce Conversations' Podcast]( [Beardbrand Survives Its Hardest Year]( [Simple Modern CEO on Competitive Markets]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How to Supercharge an Email List](   🎓 [Webinar U]( Instant 30-minute video + ebook. [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.