AI SEO | PPC Forecasting | Brand Building

Also... Product releases; Investor trends; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Jan. 8, 2024 Today's sponsor: [Specialist.ph](   [AI SEO for Brand Names]( [Consumers often search a company’s name on Google when considering a purchase. Branded search is crucial for just about any business.]( [Brand name queries may include other keywords, such as “reviews” or “coupon codes.” Most imply a commercial intent]( [Google]( [— an opportunity to convert a searcher into a buyer.]( [If Google’s Search Generative Experience becomes public, converting such shopping journeys will likely be harder because the AI-driven snapshots are personalized and may include answers to a searcher’s past queries, not necessarily the brand.]( [The image below is an AI-generated answer to the query “spirit halloween reviews.” The snapshot states, “Reviews for Spirit Halloween are generally negative.” Not many consumers will likely buy from that brand if they read it.]( [Controlling branded search results, especially in Google’s autocomplete suggestions, is key for the coming AI-powered search. Read article >](   A Message from [Specialist.ph]( [$250 Million from 3 Marketing Workflows]( [Marketing Workflows]( [These three digital marketing workflows or tactics have led to dramatic growth in multiple ecommerce businesses for a longtime chief marketing officer. Learn more >](   [Ecommerce Product Releases: January 3, 2024]( [This week: new tools for website builders, email marketing, livestream shopping, mobile shopping, chatbots, international shipping, and virtual product simulators. Read article >](   [How to Forecast PPC Costs and Revenue]( [I’m often asked to project pay-per-click costs and revenue. The task is challenging owing to variables such as historical data, trends, and competitors.]( [Read article >](   [Brand Building Is World Building]( [Joe Anhalt, a growth marketer, says merchants should bring shoppers into their world. He says brand-building is world-building. Read article >](   [Charts: Global Investor Trends for AI, Sustainability]( [Investors’ concerns regarding global macroeconomic volatility and inflation have diminished compared to the elevated levels last year.]( [See charts >](   🔥 Today's Great Ecommerce Idea Elevate Sales with In-person Markets "Leverage in-person opportunities to share your brand narrative. Personalized interactions at markets allow you to convey the passion behind your products, creating a memorable experience that resonates with customers." - David Lindahl, founder of Rainier Watch.   [🎙 'Ecommerce Conversations' Podcast]( [Help for Mediocre Writers]( [Postscript SMS Aims for Best in Class]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How to Supercharge an Email List](   🎓 [Webinar U]( Instant 30-minute video + ebook. [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.