Coupon Abuse | Content Briefs | Product Releases

Also... From the archive; Ecommerce chart; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Dec. 20, 2023   [Promo code on tablet]( [How I Restrict Coupon Abuse]( [Using coupons and discounts to entice purchases is a cornerstone of retail and ecommerce. Today’s email automation platforms — Klaviyo, Listrak, many more — make it easier than ever to deliver coupons to consumers at different points in their journey. A simple example is the classic “10% off your first order” when a visitor subscribes to an email list. Other examples target lapsed customers, shoppers who abandon carts, and upsells based on previous purchases. Bargain Hunters Consumers’ love of a good deal can unfortunately result in illicit attempts to stack as many discounts and coupons as possible. Moreover, browser extensions — Honey, Fetch, Capital One Shopping, many others — automatically apply coupons to an order, lowering the price. A merchant might have created a coupon for first-time purchases, but the extensions can allow repeat buyers to use it.]( [Read article >](   Webinar: Streaming Video + Ebook [Successful Checkouts in 2024]( [Successful ecommerce checkouts reflect the realities of today's buyers. In this 25-minute on-demand presentation (plus ebook), we'll describe the critical components of a modern online checkout](. [Instant Access >](   [Ecommerce Product Releases: Dec. 18, 2023]( [This week's rundown includes new tools for headless commerce, cross-border logistics, payments, SMS marketing, and last-mile emissions.]( article >](   [AI Tools for SEO Content Briefs]( [The power of AI to digest data from many sources results in next-generation content briefs.]( [Read article >](   From the Archive: September 2005 [Basics of Search Engine Optimization]( [First, what is search engine optimization? Also known as “SEO,” search engine optimization is set of methodologies aimed at improving the visibility of a website in search engine listings.]( article >](   📊 Ecommerce Chart [SE Asia marketplaces]   [🎙 'Ecommerce Conversations' Podcast]( [Bushbalm Normalizes Bikini-line Skincare]( [Argentina Suppliers Fuel Palermo House]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [AI Is the Future of Ecommerce](   🎓 [Webinar U]( Instant 20-minute video + ebook. [The Profitable Seller: Mastering Amazon FBA]( [7 Steps to Checkout Success]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.