SEO: Topic Authority | Holiday Checkouts | Beard-care Founder

Also... 5 content ideas; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Dec. 4, 2023 Today's sponsor: [Klaviyo logo](   [How Topic Authority Impacts SEO]( [Topic authority is recognized expertise on a given subject. A company, publication, or person can possess it.]( [In May, Google published an article in its Search Central Blog titled “Understanding news topic authority.” The article explains how Google assesses expertise for responding to]( [SEO: Topic Authority]( [News and Search queries.]( [Here’s what we know about topic authority and its impact on rankings.]( [Topic Authority, per Google]( [The May article listed Google’s prominent signals for topic authority:]( - [How notable a source is for a topic or location.]( - [How original reporting is cited by other publishers.]( - [A source’s history of high-quality reporting or recommendations from expert sources, such as professional societies.]( In other words, the primary signals are: - [A source’s location (e.g., a local news site) or evidence of expertise (a knowledge panel).]( - [Links from other trusted publications.]( - [Connection to other trusted entities — awards, professional associations, more.]( [Read article >](   A Message from Klaviyo [11 Ways to Send Less and Make More in 2024]( [Klaviyo]( [Go behind the scenes with 11 real-world brands that use Klaviyo to send less, make more, and power smarter digital relationships. This handy resource is packed with inspiration to help you get more out of your customer data. Download Now >](   Webinar: Streaming Video + Ebook [Tune Up Your Checkout for the Holidays]( [Successful ecommerce checkouts reflect the realities of today's buyers — mobile, web-savvy, and time-strapped. Is your checkout serving modern shoppers? Watch the 25-minute instant webinar for a holiday tune-up.]( [Instant access >](   [Charts: Venture Capital Trends Q3 2023]( [Per the U.S. Department of Commerce, Q3 domestic retail ecommerce sales grew 2.3% over the prior quarter, representing 15.6% of total retail. Read article >](   [5 Content Marketing Ideas for January 2024]( [Want to attract shoppers to an ecommerce site in January 2024? Consider producing helpful, informational, or entertaining content.]( [Read article >](   [Beard-care Founder on Juggling Brands]( [Brio, Eric Steckling's male grooming company, was running smoothly. Then it acquired a teeth whitener. Read article >](   🔥 Today's Great Ecommerce Idea Trust Meta's Automatic Targeting "Meta's advertising platform excels at automatic targeting, rendering manual targeting obsolete. Advertisers should focus on creative aspects, allowing Meta's machine learning to align ads with the right audience." - Andrew Faris, Ecommerce Consultant   [🎙 'Ecommerce Conversations' Podcast]( [Disputifier Founder on Winning Chargebacks]( [Swing Dancing Business Booms]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [AI Is the Future of Ecommerce](   🎓 [Webinar U]( Instant 30-minute video + ebook. [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA in 2023]( [Harnessing Organic Social Media to Boost Sales]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.