Long-tail SEO | Successful Checkouts | Swing Dancing

Also... Google Ads; U.K. ecom; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Nov. 13, 2023 Today's sponsor: [Specialist.ph](   [SEO: Targeting the Long Tail for More Sales]( [In 2006 Wired magazine editor Chris Anderson famously described the availability of niche products online as the “long tail.” Search optimizers adopted the term, calling niche queries “long-tail keywords.”]( [Yet the impact of keywords on organic search rankings has]( [SEO: Long-tail Keywords]( [changed. We no longer create separate pages targeting every keyword, nor do we use keyword density.]( [Keywords:]( - [Inform how would-be customers investigate products and services.]( - [Signal demand, as higher search volume implies more interest in an item or topic.]( - [Suggest a site structure. Popular keywords are likely categories; modifiers are potential subcategories.]( - [Identify content ideas to attract prospects.]( - [Reveal gaps in products or categories.]( [Anatomy of a Keyword]( [A seed term plus modifiers]( [Any keyword consists of a seed term and one or more modifiers. Read article >](   A Message from Specialist.ph [5 Checklists to Scale an Ecommerce Dream Team]( [Specialist.ph]( [Hiring, managing, and retaining qualified ecommerce employees is hard work. We're Specialist.ph, a seasoned full service supplemental HR team. Our five checklists for scaling a dream ecommerce team will drive your company to record revenue. Checklists are free, simple to edit. Just copy and paste!]( [Learn More >](   Webinar: Streaming Video + Ebook [7 Steps to Checkout Success]( [Consumers in 2023 are web-savvy, discerning, and on-the-go. Successful ecommerce checkouts reflect the realities of today's buyers. In this 25-minute presentation, we'll describe the critical components of a modern online checkout. Instant Access >](   [Charts: Ecommerce in the U.K.]( [Retail ecommerce in the U.K. will decline in 2023 per industry estimates. Still, ecommerce sales in the U.K. are the world's third largest. Read article >](   [Google Ads Holiday Timesavers]( [Don't waste time on menial advertising tasks. Here are four handy productivity boosters.]( [Read article >](   [Swing Dancing Business Booms]( [Ryan Hunter Masters's love of dancing evolved into online video courses. Sales followed. Read article >](   🔥 Today's Great Ecommerce Idea Send instant purchase confirmations "A notification delivered to customers over their preferred communication method — email or text — puts them at ease. Provide anticipated production and delivery times if the items won’t ship immediately, And include links to frequently asked questions and customer service." - Pamela Hazelton, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [New Beginnings for Beardbrand]( [Retention.com Founder on 'Email Laundering']( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [Data Is the Catalyst for Ecommerce Evolution](   🎓 [Webinar U]( Instant 30-minute video + ebook. [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA in 2023]( [Harnessing Organic Social Media to Boost Sales]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.