Successful Checkouts | Schema Setup | Content Ideas

Also... Europe ecommerce; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Nov. 6, 2023 Today's sponsor: [Specialist.ph](   [How to Set up Organization Schema]( [Google continues to emphasize structured data such as Schema.org markup to help understand a website and associated entities. Structured data’s benefits extend beyond producing rich snippets and are increasingly vital to search engine optimization.]( [Organization Schema]( [Organization schema is critical to assist Google in knowing more about a business and its knowledge graph.]( [Google has strict guidelines for just two schema properties: logo and url. Other useful properties include:]( - [name and alternateName]( - [address and areaServed (for local businesses)]( - [contactPoint]( - [sameAs]( [Some of these properties impact how your business appears in search. All will help Google understand your business.]( [Organization Schema Essentials]( [1. Include name and alternative name]( [Google recommends schema Organization properties of name and alternativeName, such as a brand. They appear above the title in search snippets. Otherwise, Google displays the domain name. Read article >](   A Message from [Specialist.ph]( [5 Checklists to Scale an Ecommerce Dream Team]( [Specialist.ph]( [Hiring, managing, and retaining qualified ecommerce employees is hard work. We're Specialist.ph, a seasoned full service supplemental HR team. Our five checklists for scaling a dream ecommerce team will drive your company to record revenue. Checklists are free, simple to edit. Just copy and paste! Learn more >](   Webinar: Streaming Video + Ebook [7 Steps to Checkout Success]( [Consumers in 2023 are web-savvy, discerning, and on-the-go. Successful ecommerce checkouts reflect the realities of today's buyers. In this 25-minute presentation, we'll describe the critical components of a modern online checkout. Instant Access >](   [Charts: Ecommerce Trends in Europe]( [Ecommerce comprises one-third of total commercial revenue for some European countries. Read article >](   [5 Content Marketing Ideas for Dec. 2023]( [In December, consider Santa's List Day, AI suggestions, looking back and ahead, and self-gifting guides.]( [Read article >](   [New Beginnings for Beardbrand]( [2023 started rough for Beardbrand, but better days have arrived. It's a new beginning for a venerable company.]( article >](   🔥 Today's Great Ecommerce Idea Monitor Brand Metrics "Brand metrics are quantitative and qualitative assessments describing how shoppers feel about a business and its products. What marketers learn from brand metrics could impact content marketing, search engine optimization, and more." - Armando Roggio, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Retention.com Founder on 'Email Laundering']( [New TikTok Shop Spurs BK Beauty]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [Data Is the Catalyst for Ecommerce Evolution](   🎓 [Webinar U]( Instant 30-minute video + ebook. [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA in 2023]( [Harnessing Organic Social Media to Boost Sales]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.