Google Ads | Product Releases | Google Bard

Also... Ecommerce chart; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Nov. 1, 2023 Today's sponsor: [Exclusive](   [New 'Search Themes' Boost Performance Max Ads]( [A new audience targeting feature in Google Ads Performance Max campaigns could empower advertisers and improve performance.]( [The beta feature, “search themes,” began its rollout to select Google Ads accounts earlier this fall, with widespread]( [Google Ads]( [availability on October 26, 2023.]( [Google’s automated Performance Max campaigns are the most recent evolution of the company’s advertising services.]( [Search Themes]( [Performance Max has relied on assets, feeds, and landing pages to predict optimal placements. However, with search themes, advertisers can now add custom information about their business.]( [Search themes inform Google’s AI about a business or customers that might not be immediately discernible. For instance, if a company’s landing page doesn’t fully detail a new product or service, search themes could help target the right audience.]( [Here is how search themes could work.]( article >](   A Message from Exclusive [Black Friday Best Practices: 12 Winning Strategies]( [Black Friday Strategies]( [Join Exclusive's live webinar today, Nov. 1, at 2:00 p.m. Eastern to learn ways to improve sales by up to 1,250%, achieve up to 2,600% ROAS, and have a record-breaking year. Can't attend? Sign up anyway for a recording.]( [Sign Up Now >](   [Ecommerce Product Releases: Oct. 30, 2023]( [This week: AR try-on tools, reverse logistics, delivery insurance, AI-powered advertising, point-of-sale tools, cross-border payments, livestream shopping, more. Read article >](   [2 (Imperfect) Ways to Block Bard]( [How to block Google Bard without jeopardizing organic search traffic? Read article >](   📊 Ecommerce Chart [Amazon aggregators]   [🎙 'Ecommerce Conversations' Podcast]( [Retention.com Founder on 'Email Laundering']( [New TikTok Shop Spurs BK Beauty]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Data Is the Catalyst for Ecommerce Evolution]( [Fueling Enhanced Email Intelligence](   🎓 [Webinar U]( Instant 30-minute video + ebook. [The Profitable Seller: Mastering Amazon FBA in 2023]( [7 Steps to Checkout Success]( [Harnessing Organic Social Media to Boost Sales]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.