Google’s SITE Operator | Ecom Returns | BK Beauty

Also... VC deals; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Oct. 23, 2023 Today's sponsor: [AtData](   [Google's SITE Operator Is a Top SEO Tool]( [Google's site: operator limits search results to a single domain. It is one of the oldest and most helpful tools for search engine optimization.]( [To use, type site: followed by the desired URL (no space) in Google’s search box — e.g., site:sampledomain.com.]( [Google’s SITE Operator]( [Here are five key SEO tasks with site:.]( [Using the site: Operator]( [1. Find internal pages to link to]( [The site: operator is handy for locating relevant internal pages quickly.]( [Search optimizers once used the operator to know which pages Google prioritized for any query. But that’s no longer reliable because results for site: are not based on intent, previous searches, or even freshness — as is the case for other queries.]( [Still, the site: operator typically surfaces a search-optimized page for each query, so I continue using it for internal link options. Read article >](   A Message from AtData [Success Throughout the Customer Journey]( [AtData]( [Email address intelligence impacts every step of the modern customer journey. Knowing the person behind the address enables relevant customer experiences, lasting relationships, and lifelong sales. Learn more >](   [Charts: Ecommerce VC Deals 2022, 2023]( [Venture capital investments in 2022 slowed substantially from 2021. Funding to Amazon aggregators has been stagnant thus far in 2023. Read article >](   [Ecommerce Returns Becoming Easier, Cheaper]( [Providers such as Happy Returns, Pollen, and even Uber are streamlining the returns process.]( [Read article >](   [New TikTok Shop Spurs BK Beauty]( [The Austin, Texas-based direct-to-consumer cosmetics brand has experienced big success. Early sales from TikTok Shop are promising. Read article >](   🔥 Today's Great Ecommerce Idea Automated Google Ads bidding works best with values "Automated bidding works best with values. Every conversion action, from a purchase to a form submission, should have a value. Google can optimize for conversions, but without a value those conversions may not be the most profitable for advertisers." - Matthew Umbro, Vice President of Advertising, Closed Loop   [🎙 'Ecommerce Conversations' Podcast]( [For Manly Bands, Manufacturing Is Storytelling Gold]( [Batch CBD Masters SEO and Affiliates]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [DHgate Launches DHport for Easy Product Sourcing](   🎓 [Webinar U]( Instant 30-minute video + ebook. [The Profitable Seller: Mastering Amazon FBA in 2023]( [Harnessing Organic Social Media to Boost Sales]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.