Value-based Bids | Top Social Networks | Manly Bands

Also... Helpful content?; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Oct. 16, 2023 Today's sponsor: [Freshworks](   [Value-based Bidding Drives Google Ads Success]( [Three years ago I addressed Google Ads bid strategies. The post described each strategy, including the pros and cons. Though some strategies remain, automated bidding has changed.]( [Automated bidding works best with values. Every]( [Google Ads]( [conversion action, from a purchase to a form submission, should have a value. Google can optimize for conversions, but without a value those conversions may not be the most profitable for advertisers. For example, a purchase is presumably more valuable than an email signup. But a campaign optimizing for both could result in more signups than purchases.]( [Every campaign should target just one conversion point. For ecommerce, that tends to be purchases, though softer conversions such as signups aid top-of-funnel campaigns.]( [Regardless, designate the goal in the Google Ads campaign settings tab. For purchases, it’s "Revenue." No matter the bid strategy, Google will optimize to the desired goal.]( [Read article >](   A Message from Freshworks [Engage and Convert Shoppers on Any Channel]( [Freshchat]( [Freshchat makes it easy to engage and convert shoppers at scale. Deploy chat, messaging, email, voice — on any channel. Give agents info (past purchases, interactions) for personalized experiences. Sync with Freshworks’ entire suite to unify ticketing, conversations, more. Trusted by 60,000 companies. 14-day free trial. Learn more >](   [Charts: Top Global Social Networks Q3 2023]( [Meta-owned properties — Facebook, Instagram, WhatsApp, Messenger — dominant global social media. Read article >](   [How to Recover from Google’s Helpful Content Update]( [Google's helpful content guidelines aren't particularly helpful. Here are suggestions for affected sites.]( [Read article >](   [For Manly Bands, Manufacturing Is Storytelling Gold]( [The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling. Read article >](   🔥 Today's Great Ecommerce Idea 'Look inside' feature arms shoppers with info and trust. "Even simple items such as coffee mugs and storage containers should include interior views since exteriors are often misleading." - Pamela Hazelton, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Batch CBD Masters SEO and Affiliates]( [In-person Markets Spur Mountain Apparel Brand]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [DHgate Launches DHport for Easy Product Sourcing](   🎓 [Webinar U]( Instant 30-minute video + ebook. [The Profitable Seller: Mastering Amazon FBA in 2023]( [Harnessing Organic Social Media to Boost Sales]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.