Google Analytics | Product Releases | AI Video Tools

Also... Ruby on Rails; Ecommerce chart; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Oct. 11, 2023 Today's sponsor: [Payability](   [New GA4 Shopper Journey Reports Are Powerful]( [New ecommerce-focused Google Analytics reports could help merchants identify issues with shopper journeys and the checkout process.]( [The Google Analytics 4 purchase journey report shows the funnel from when a would-be customer starts a web session]( [New GA4 Reports]( [through purchase. And the newer checkout journey report displays the checkout funnel in four detailed steps.]( [Both reports show where shoppers abandon the buying journey. The data could identify problems in a store’s navigation or point out opportunities for tests or optimization.]( [Checkout Journey Report]( [Found under Reports > Monetization in GA4, the checkout journey report shows the number and percentage of users who start the checkout process on an ecommerce site or app and then complete each subsequent step.]( [It uses a closed funnel method, focusing only on shoppers who started at the “Begin checkout” step. Read article >](   A Message from Payability [Need Cash for Holiday Marketplace Selling?]( [Payability]( [Payability is the pioneering financing company for marketplace sellers on Amazon, Walmart, and Newegg. Payability's Free Access program provides sellers with real-time payments for free when they generate sales rather than waiting for payouts. Receive funds in your bank account or credit card.]( more >](   [Ecommerce Product Releases: Oct. 9, 2023]( [This week's updates include email marketing, generative AI, carbon-neutral delivery, returns delivery, B2B tools, point-of-sale tools, and full-stack commerce technology. Read article >](   [AI Tools to Create Social Media Videos]( [Producing social media videos has never been easier or more impactful. Read article >](   From the Archive: August 2008 [David Heinemeier Hansson, Ruby on Rails Creator]( [David Heinemeier Hansson created the Ruby on Rails software framework used by Shopify, Twitter, and more. He is a partner in 37signals, producers of Basecamp, the online collaboration platform.]( [Read article >](   📊 Ecommerce Chart [Top marketplaces]   [🎙 'Ecommerce Conversations' Podcast]( [Batch CBD Masters SEO and Affiliates]( [In-person Markets Spur Mountain Apparel Brand]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [DHgate Launches DHport for Easy Product Sourcing](   🎓 [Webinar U]( Instant 20-minute video + ebook. [Profitable Seller: Mastering Amazon FBA in 2023]( [Harnessing Organic Social Media to Boost Sales]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.