Impact of 404s | Drone Delivery | Mountain Apparel Brand

Also... Advertorials; China retail trends; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Oct. 2, 2023 Today's sponsor: [Freshworks logo](   [How 404s Impact Organic Rankings]( ["404" is the HTTP status code denoting a page no longer exists, due typically to an error such as a broken or incorrect link. A common question among search optimizers is whether 404 errors convey negative ranking signals for the overall site.]( [The answer depends on the circumstance.]( [404s: No Impact]( [404s Impact]( [For starters, a 404 error is not a direct ranking signal. Broken pages do not impact sitewide rankings in Google search results. Former Google Webmaster Trends Analyst Susan Moskwa confirmed this in 2011. She called 404 errors a natural web occurrence that search engines are aware of.]( [She also stated that Google prefers 404 status codes (or 410s for pages intentionally removed) because they signal clearly the page is unavailable.]( [Google’s Search Console guidelines also address 404s, stating they "won’t impact your site’s search performance." Read article >](   A Message from Freshworks [Scale Customer Support without Scaling Costs]( [Freshdesk]( [Freshdesk by Freshworks is the all-in-one customer support platform for both small and complex resolutions. Improve productivity with self-service tools and generative AI that assists agents at every step. Sync with Freshworks' entire suite to unify ticketing, conversations. Trusted by 60,000 companies. 14-day free trial. Learn more >](   [Charts: Retail Trends in China Q3 2023]( [China's National Bureau of Statistics reports flat retail sales growth thus far in 2023.]( [Read article >](   [Ecommerce Drone Delivery Is Coming]( [Recent advances include approvals by the U.S. FAA for deliveries beyond visual line of sight. Early adopters include Walmart, Amazon, other retailers. Read article >](   [Advertorials Bridge Storytelling and Selling]( [For some products, capturing a shopper’s attention requires long-form persuasion, a blend of advertising and editorial.]( [Read article >](   [In-person Markets Spur Mountain Apparel Brand]( [Mt. Rainier in Washington State inspires David Lindahl's clothing company, a side-hustle evolving to full time. Read article >](   🔥 Today's Great Ecommerce Idea SEO will include content beyond blogs and websites "The practice will need to extend to social, groups and forums, public relations, and perhaps word-of-mouth marketing since AI search engines will likely consider all of these sources.'" - Armando Roggio, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Build a Community, Says Sendlane CEO]( [Entrepreneur’s Advice on Frivolous Lawsuits]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [DHgate Launches DHport for Easy Product Sourcing]( [Fueling Enhanced Email Intelligence](   🎓 [Webinar U]( Instant 30-minute video + ebook. [The Profitable Seller: Mastering Amazon FBA in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.