SERP Trusted Brands | FBA Selling | Sendlane CEO

Also... Manufacturing trends; Email opt-outs; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Sept. 25, 2023 Today's sponsor: [Payability](   [SERP Signs of a Trusted Brand]( [Google’s algorithm uses thousands of signals to align search results with a query. One is “trustworthiness,” a combination of signals to assess a page’s credibility.]( [Google’s Search Central portal mentions “trust” roughly 1,600 times. It’s a long-discussed topic.]( [Signs of aTrusted Brand]( [In 2011, Google’s Matt Cutts addressed “trust” as a search signal and defined it as “how much we are willing to believe that this a high-quality page.”]( [But there are no clear metrics to measure or understand trust, making it difficult to optimize.]( [The good news is Google’s search engine result pages (SERPs) provide clues. We cannot assign trust numbers or compare multiple pages. Yet knowing those clues helps explain why one page outranks another despite fewer keywords or backlinks.]( [Here’s how Google’s SERPs convey trusted sites and pages. Read article >](   A Message from Payability [Instant Payments for Marketplace Sales]( [Payability]( [Payability is a pioneering financing company for marketplace sellers on Amazon, Walmart, and Newegg. With Payability's Free Access program, sellers get real-time payments for free when they generate sales rather than waiting for payouts. Receive funds in your bank account or credit card. Learn more >](   Webinar: Streaming Video + Ebook [The Profitable Seller: Mastering Amazon FBA in 2023]( [Selling on Amazon FBA offers much opportunity, but success requires careful planning, strategy, and execution. In this 30-minute streaming webinar and companion ebook, we address the essentials of FBA selling for profits. Instant Access >](   [Charts: U.S. Manufacturing Trends Q3 2023]( [Census Bureau surveys of U.S. manufacturers reported stable revenues and "average" overall business performance. Read article >](   [Benefits of Email Opt-outs]( [Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.]( [Read article >](   [Build a Community, Says Sendlane CEO]( [How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim. Read article >](   🔥 Today's Great Ecommerce Idea Submit a Site, Location, Products to Google and Bing "Submitting your site to search engines is no longer required, but it's recommended as it helps them to find and index your URLs quicker. Product listings, however, require submission to appear in the critical shopping sections." - Ann Smarty, Contributor and SEO Consultant   [🎙 'Ecommerce Conversations' Podcast]( [Entrepreneur’s Advice on Frivolous Lawsuits]( [Ecom Exec: Marketing Attribution Is a Waste]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [Sourcing Electronics, Smart Lifestyle Products with DHgate](   🎓 [Webinar U]( Instant 30-minute video + ebook. [The Profitable Seller: Mastering Amazon FBA in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.