Cross-border SEO | Profitable FBA | Frivolous Lawsuits

Also... Global marketplaces; Sustainability; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Sept. 18, 2023 Today's sponsor: [AtData](   [Cross-border SEO for Same-language Sites]( [Search engine optimization for cross-border selling typically starts with multi-lingual landing pages. But what if an international audience speaks the same language as the seller? Does that audience require a unique site or section to rank well in organic search?]( [Cross-border SEO]( [It depends on the business.]( [Business Type]( [Businesses providing services globally require no country-specific targeting. An exception is variances in industry jargon from one region to the next. In those instances, standalone landing pages would likely rank better in that area.]( [Likewise, merchants shipping physical goods globally from the same location usually need just one site, provided it clearly states, “We ship globally.”]( [But sellers with international offices or warehouses may need unique sites or subdomains for each locale. Read article >](   A Message from AtData [Email Address Intelligence to Power Ecommerce]( [AtData]( [Like decoding the digital DNA of your audience, email intelligence allows you to uncover unique insights and paves the way for truly personalized, engaging strategies. Discover the untapped potential of email data and how it can power everything from marketing to fraud prevention and AI. Learn more >](   Webinar: Streaming Video + Ebook [The Profitable Seller: Mastering Amazon FBA in 2023]( [Selling on Amazon FBA offers much opportunity, but success requires careful planning, strategy, and execution. In this 30-minute streaming webinar and companion ebook, we address the essentials of FBA selling for profits. Instant Access >](   [Charts: Top Global Marketplaces by Monthly Visits]( [Amazon is the dominant B2C marketplace — in U.S. and worldwide. Read article >](   [How Ecommerce Stores Become Sustainable]( [Online merchants have an outsized impact on the environment.]( [Read article >](   [Entrepreneur's Advice on Frivolous Lawsuits]( [Should a business contest improper suits or pay the money and move on? Read article >](   🔥 Today's Great Ecommerce Idea Facilitate easy comparisons of similar products "Comparison charts help shoppers narrow their choices. Perhaps the initial product is overkill, and a less pricey version fits the bill. Or they may decide the pricier item is worth the money. Either way, comparing products instills trust and helps undecided shoppers." - Pamela Hazelton, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Ecom Exec: Marketing Attribution Is a Waste]( [JoshsFrogs.com Growing Leaps and Bounds]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [Sourcing Electronics, Smart Lifestyle Products with DHgate](   🎓 [Webinar U]( Instant 30-minute video + ebook. [The Profitable Seller: Mastering Amazon FBA in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.