Google Analytics 4 | Commerce Briefs | Content Ideas

Also... Live Webinar Today: Top SMS Campaigns; Archive; Ecommerce chart; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Sept. 6, 2023 Today's sponsor: [Exclusive](   [Google Analytics 4 Transition Update]( [Universal Analytics has sunset for most users, and most have transitioned to Google Analytics 4. In this post, I’ll address recent GA4 updates, post-transition tips, and options for retaining historical Universal Analytics data.]( [Universal Analytics Sunsetting]( [Google Analytics 4]( [Nearly all Universal Analytics (UA) installs have stopped collecting and reporting new data. Google’s original sunset date was July 1, 2023, but the company opted to phase the shutdown versus a hard stop.]( [UA users should see a notification on that platform saying the property has stopped processing data.]( [A few could see a notification of a scheduled stop.]( [Where UA has stopped processing, all graphs will show 0 with no data going forward. To continue receiving analytics info, create a GA4 property.]( [Otherwise:]( - [Use a non-Google analytics platform, which many have done owing to Google’s clumsy UA-to-GA4 transition.]( [Read article >](   A Message from Exclusive [Live Webinar Today: Top SMS Campaigns]( [SMS Campaigns Webinar]( [Upwards of 74% of consumers purchase products after receiving an SMS marketing message. Join the live webinar from Exclusive and Klaviyo today, Sept. 6, for essential SMS tactics to maximize conversions. Learn strategies for BFCM, cross-channel sales, much more. Can’t attend? Register anyway for recording. Learn more >](   [Commerce Briefs: September 4, 2023]( [This week's Commerce Briefs includes updates on Buy with Prime, Bonanza marketplace, DHL cross-border shipping, and more. Read article >](   [5 Content Marketing Ideas for October 2023]( [This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast. Read article >](   From the Archive: June 2008 [Magento Shopping Cart and 20,000 Friends]( [Roy Rubin held the cyber equivalent of a barn raising and had several thousand of his closest friends over for the event. Of course, everyone actually stayed home...]( [Read article >](   📊 Ecommerce Chart [EU retail confidence]   [🎙 'Ecommerce Conversations' Podcast]( [JoshsFrogs.com Growing Leaps and Bounds]( [Tattoo Biz Suits Danish Entrepreneur]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Fueling Enhanced Email Intelligence]( [Sourcing Electronics, Smart Lifestyle Products with DHgate](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.