Klaviyo IPO | Google Demand Gen | Josh's Frogs Founder

Also... E.U. retail trends; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Sept. 4, 2023   [Klaviyo]( [Klaviyo IPO Fueled by Data, Shopify Collab]( [Klaviyo, the email and SMS marketing platform, filed on August 25 its form S-1 with the U.S. Securities and Exchange Commission, declaring its intention to sell public shares.]( [The S-1 stated that proceeds would go to existing investors and for general business expansion. It didn’t provide details of either, although the company is mainly venture capital funded and thus a prime public candidate.]( [The S-1 included no specifics of shares offered, price, or timing. But Reuters reported in May that Klaviyo had “confidentially submitted paperwork” to regulators, aiming to raise at least $750 million. The company was valued at $9.5 billion in a 2021 funding round. A $750 million IPO would be relatively modest, certainly a minority of outstanding shares.]( [Per the S-1, Klaviyo had approximately 130,000 customers as of June 30, 2023, up from about 105,000 a year earlier. Read article >](   [Charts: E.U. Retail Trends]( [Confidence among E.U. retail businesses is mostly negative with no widespread plans to hire additional employees. Read article >](   [Unpacking ‘Demand Gen’ Google Ads]( [Google's new top-of-funnel campaign type includes in-feed ads in YouTube Shorts.]( [Read article >](   [JoshsFrogs.com Growing Leaps and Bounds]( [A hobby in 2004 is now a 90-employee, two-facility business — a one-stop shop for pet frogs. Read article >](   🔥 Today's Great Ecommerce Idea ChatGPT can assist with customer service "Writing a customer-service email can be a challenge. It should be generic enough to work for all customers yet specific to answer each need. ChatGPT can help. Start with a generic prompt, such as: 'You are an ecommerce retail shop selling car parts. Create an email template thanking your customers for their purchases. Target the email to probable buyer personas.'" - Ann Smarty, Contributor and SEO Consultant   [🎙 'Ecommerce Conversations' Podcast]( [Tattoo Biz Suits Danish Entrepreneur]( [YouTube Marketer Adjusts to AI]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Sourcing Electronics, Smart Lifestyle Products with DHgate]( [Fueling Enhanced Email Intelligence](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.