SEO: Old Content | Top Public Ecom | Product Photos

Also... Flywheel growth; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Aug. 21, 2023   [SEO and Old Content]( [SEO and Old Content]( [Is deleting old content good for organic search rankings? Google’s SearchLiason, Danny Sullivan, recently addressed that question on his Twitter account, stating old content is not harmful and possibly helpful:]( [Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too.]( [He linked the tweet to a Google Search Central post, “Creating helpful, reliable, people-first content.”]( [Sullivan’s tweet likely responded to published reports that CNET, the news and reviews site, had deleted thousands of old articles to rank better in Google. CNET staff said the company focused on search engine optimization when deciding which posts to remove, evaluating “the age and length of the story, traffic to the article, and how frequently Google crawls the page.” Read article >](   [Charts: Top Publicly Traded Ecommerce Companies Q2 2023]( [Amazon dominates global ecommerce with massive Q2 revenue, net income, and traffic. Read article >](   [Ecommerce Companies Need Flywheels]( [Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.]( [Read article >](   [Using Photos to Convey Product Size]( [Misleading product images cause confusion, creating preventable returns and negative reviews. Read article >](   🔥 Today's Great Ecommerce Idea Monitor SEO Competitors "Search engine optimization has become much more difficult over the years. It is no longer easy to determine why one page outranks another or to correlate a single Google algorithm update to a change in rankings. My favorite tools to monitor organic search competitors include SpyFu, SE Ranking, Buzzsumo, Visualping, and MozBar." - Ann Smarty, Contributor and SEO Consultant   [🎙 'Ecommerce Conversations' Podcast]( [YouTube Marketer Adjusts to AI]( [Profasee Founder on Hiring, Firing, More]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Sourcing Electronics, Smart Lifestyle Products with DHgate](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.