SEO: Anchor Text | Cybersecurity Trends | Google Ads

Also... YouTube AI; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Aug. 14, 2023 Today's sponsor: [Grunt Workers](   [SEO and Internal Anchor Text]( [Internal links help search engine bots crawl a site and assign value to a page — more links imply higher value.]( [But the anchor text for internal links is important, too. Here’s why.]( [Internal Anchor Text]( [Why Anchor Text?]( [SEO: Anchor Text]( [The importance of anchor text has been confirmed many times by Google’s representatives — from a 2013 video with Matt Cutts (the then head of Google’s webspam team) to two 2020 videos, June and September, with John Mueller (Google’s search relations team lead).]( [The 2020 videos address two key points:]( - [Internal and external anchor text helped Google understand the linked page.]( - [The context surrounding or near the link is secondary; the anchor text is much stronger.]( [Meaningful Text]( [In the 2020 videos, Mueller suggests “reasonable” anchor text without providing examples. Read article >](   A Message from Grunt Workers [No Time to Scale Your Marketing Team?]( [Grunt Workers]( [Marketing leaders didn't get into marketing for interviewing and hiring. Grunt Workers is an HR partner to CMOs, VPs of marketing, and marketing strategists. We build marketing implementation teams around experience, expertise, and performance. Read our case studies! Learn more >](   [Charts: Global Cybersecurity Trends 2023]( [Cybersecurity remains a priority for business and cyber leaders, although their risk assessments vary. Read article >](   [Google Ads Streamlines Switch to Performance Max]( [Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max.]( [Read article >](   [YouTube Marketer Adjusts to AI]( [The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers.]( [Read article >](   🔥 Today's Great Ecommerce Idea Build Your Email List "Growing a list of email subscribers is not easy. It takes time and effort. Entice subscriptions by (i) placing pop-ups on your site for visitors to sign up, (ii) exchanging something of value for a user’s email address, such as a free item, and (iii) hosting a giveaway or sweepstakes" - Carolyn Nye, Director, Acxiom Digital Interactive Group   [🎙 'Ecommerce Conversations' Podcast]( [Profasee Founder on Hiring, Firing, More]( [E-bike Seller Hires Best Customer, Saves Sales]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How Creators Are Using MyyShop to Effortlessly Sell Online](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.