301 Redirects | Global Unicorns | E-bike Seller

Also... Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( July 31, 2023   [301 Redirects]( [Dos and Don’ts for 301 Redirects]( ["301" is an HTTP status code for a permanent redirect from one URL to another. 301 redirects typically indicate a page has been moved, deleted, or updated — sending visitors and search bots to the new URL.]( [301 redirects are essential for site rebrands and restructures to preserve traffic and external backlinks.]( [Despite their popularity, 301s can do more harm than good if improperly executed.]( [Link Equity]( [Google's founding premise for organic rankings was based on the number and quality of links to a page — i.e., link equity. But what happens to rankings when the page is 301-redirected to another?]( [Ten years ago, Google’s Matt Cutts said a 301 redirect reduces a small amount of link equity.]( [Then, in 2016, Moz published a case study addressing how much is lost. Read article >](   [Charts: Global Unicorn Trends Mid-2023]( [In 2021, 606 global unicorns were created at a total valuation of $1.5 trillion. Thus far in 2023 there are 44 new unicorns valued at $87 billion. Read article >](   [July 2023 Top 10: Our Most Popular Posts]( [In July, readers preferred articles on growing a business, graphic design, Google Ads, content marketing, and more. Read article >](   [E-bike Seller Hires Best Customer, Saves Sales]( [Aaron Powell launched Bunch Bikes, an electric kid-hauler cargo bike, in 2017. Then the pandemic hit, nearly closing the company. Then he hired his best customer. Read article >](   🔥 Today's Great Ecommerce Idea Shoppers Seek Quality and Experiences "Boosting conversion rates does not require big-ticket facelifts. While slick features are nice, today’s shoppers care more about causes, quality, and experiences. They will support companies based on community participation, even if the products cost more." - Pamela Hazelton, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Entrepreneur Sells Company for $200 Million]( [Executive Recruiter on Ecommerce Jobs Mid-2023]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Pros and Cons of Boutique 3PLs for Ecommerce]( [How Creators Are Using MyyShop to Effortlessly Sell Online](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.