Back-to-school Emails | ChatGPT: Shopify Apps | Amazon B2B

Also... From the archive; Ecommerce chart; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( July 26, 2023 Today's sponsor: [Grunt Workers](   [7-Email Sequence to Boost Back-to-school Sales]( [The back-to-school retail season has begun, and a well-executed email marketing campaign can boost sales.]( [Last month, the National Retail Federation surveyed U.S. shoppers about their back-to-school (and college) spending. The NRF then projected purchases this year for elementary]( [Back-to-school Sales]( [through high school students at $41 billion, up from the previous high of $37 billion in 2021, while folks headed to college would spend $94 billion, up from last year’s $20 billion.]( [Separately, Klaviyo reported the results of 2022 research that showed that the 10 top-performing back-to-school email campaigns generated about $200 in revenue per recipient.]( [Hence many retailers — brick-and-mortar, omnichannel, pure-play ecommerce — will likely make significant back-to-school marketing investments, most certainly including email.]( [What follows is a seven-email sequence for retail marketers to known customers and subscribers. Read article >](   A Message from Grunt Workers [No Time to Scale Your Marketing Team?]( [Grunt Workers]( [Marketing leaders didn't get into marketing for interviewing and hiring. Grunt Workers is an HR partner to CMOs, VPs of marketing, and marketing strategists. We build marketing implementation teams around experience, expertise, and performance. Read our case studies and learn more at GruntWorkers.com. Learn more >](   [Amazon’s B2B Marketplace Dominates]( [B2B marketplaces are proliferating. Amazon Business, launched in 2012, is now a $35 billion GMV juggernaught. Read article >](   [12 Shopify Apps with ChatGPT Integration]( [Shopify app developers are embracing ChatGPT for customer service, product descriptions, and more. Read article >](   From the Archive: January 2006 [Google Analytics Draws Industry Reaction]( [On November 14, 2005, Google announced its free, hosted web analytics service. Based on the Urchin analytics platform, which Google acquired earlier in the year.]( [Read article >](   📊 Ecommerce Chart [Prime Day 2023 ]   🎙 ['Ecommerce Conversations' Podcast]( [Entrepreneur Sells Company for $200 Million]( [Executive Recruiter on Ecommerce Jobs Mid-2023]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How Creators Are Using MyyShop to Effortlessly Sell Online]( [Empower Consumers for the New Data Landscape]( [Pros and Cons of Boutique 3PLs for Ecommerce](   [🎓 Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.