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Also... 14 books; Great Idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( July 24, 2023   [Google Ads]( [Google Ads Improves Brand Settings]( [Google Ads announced new Search and Performance Max settings that will help with brand safety and clearer reporting. Currently, bidding on brand keywords in a brand-specific campaign may solicit non-brand queries if Google deems the ad relevant to the user.]( [Two new settings — brand restrictions and brand exclusions — will ensure traffic and reporting are funneled to the right campaigns.]( [Brand Restrictions]( [Brand restrictions are available for Search campaigns where the advertiser wants an ad to show only if the brand or sub-brand is in the query. For example, Wayfair could add a brand restriction for its name so only queries with “Wayfair” or a sub-brand such as “Zipcode Design” would show ads. The restriction would negate non-brand queries.]( [This feature resides in the individual campaign’s settings under the “Brand restrictions” option. Read article >](   [SEO Product Releases: July 2023]( [There's no shortage of tools and platforms to help optimize a site for search engines. Here's our rundown of the latest releases. Read article >](   [14 Books to Grow a Business]( [There's no shortage of advice for starting or growing a business. Here's our rundown of time-tested books from folks who've done it or witnessed it.]( [Read article >](   [Entrepreneur Sells Company for $200 Million]( [Patrick Campbell had $20,000 in the bank when he sold his company, ProfitWell, for $200 million. Here's his story.]( [Read article >](   🔥 Today's Great Ecommerce Idea Use ChatGPT to create tables "You can prompt, 'Make a table comparing these vitamins and the effect on my skin, hair, or overall well-being and tell me the milligram dosage.' It can create quite complex tables with very different relationships in the data." - Katrina McKinnon, Founder of CopySmiths   [🎙 'Ecommerce Conversations' Podcast]( [Executive Recruiter on Ecommerce Jobs Mid-2023]( [Beardbrand Rebirths amid a Tough Year]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Empower Consumers for the New Data Landscape]( [Pros and Cons of Boutique 3PLs for Ecommerce]( [How Creators Are Using MyyShop to Effortlessly Sell Online](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.