Beardbrand Rebirths | SEO Alerts | SMB Trends 2023

Also... Content ideas; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( July 10, 2023 Today's sponsor: [Grunt Workers](   [Beardbrand Rebirths amid a Tough Year]( [Entrepreneurs have many reasons for building a business. Some build for ego. Some to change the world. Some to get rich.]( [I am building for freedom. That’s what draws me to entrepreneurship — telling my own story, serving customers]( [Eric Bandholz]( [I want to serve, being around folks I want to be around, making products I want to make, and investing the time and resources I choose.]( [I launched Beardbrand, a maker and seller of men’s grooming products, in 2012. This year, 2023, has been among our toughest in terms of sales.]( [This episode of Ecommerce Conversations is not an interview. It’s just me recounting 2023 to date.]( [Beardbrand has no debt. We’re bootstrapped — no outside investors. Listening to podcasts where every guest is doing remarkable things is easy. But behind the scenes those businesses sometimes have warts. Read article >](   A Message from Grunt Workers [No Time to Scale Your Marketing Team?]( [Grunt Workers]( [Marketing leaders didn't get into marketing for interviewing and hiring. Grunt Workers is an HR partner to CMOs, VPs of marketing, and marketing strategists. We build marketing implementation teams around experience, expertise, and performance. Read our case studies! Learn more >](   [Tools for SEO Email Alerts]( [Optimizing a site for search engines involves monitoring a lot of metrics. Configuring email alerts for changes in those metrics is a must. Read article >](   [Charts: U.S. Small Business Trends 2023]( [Inflation is the top concern of U.S. small businesses owners. We tell the story in five charts, drawing from three recent surveys. Read article >](   [5 Content Marketing Ideas for August 2023]( [Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.]( article >](   🔥 Today's Great Ecommerce Idea AI-generated content is only as good as the data it’s trained on "AI is a boon to marketers, but human review is critical to avoid errors and differentiate a brand. It’s the human element that makes email marketing successful." - Carlos Vega, Director of Email Strategy at Acxiom   [🎙 'Ecommerce Conversations' Podcast]( [Entrepreneur on Childbirth and Running a Business]( ['My Wife Quit' Founder on Publishing a Book]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Pros and Cons of Boutique 3PLs for Ecommerce]( [How Creators Are Using MyyShop to Effortlessly Sell Online]( [Empower Consumers for the New Data Landscape](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.