Retail Media | AI for Social Media | Graphic Design Books

Also... MarketingSherpa; Ecommerce chart; Industry IQ, Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( July 5, 2023   [Retail Media Networks]( [Retail Media Networks: Promise or Peril?]( [Retail media networks use first-party data such as transaction history to connect brands with prospects close to the moment of purchase, driving revenue.]( [RMNs can produce relatively low customer-acquisition costs and may disrupt other forms of advertising or even traditional retail co-op relationships. But they are not perfect.]( [RMNs on the Rise]( [Amazon was among the first marketplaces to experiment with retail media. From the beginning, Amazon collected first-party data such as customer behavior and purchases with unparalleled precision.]( [Through RMNs such as Amazon, Walmart, and many others, brands can reach consumers in decision-making modes. A shopper looking for shampoo on the Walmart marketplace is an opportunity for a brand to pitch its related (or competitive) product. The result is often very low customer acquisition costs. Read article >](   [5 AI Social Media Tools to Boost Productivity]( [Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management. Read article >](   Graphic Design Books to Build a Brand]( [Graphic design impacts a brand's identity and thus its success. Here's our selection of a dozen books from leading designers.]( article >](   From March 2007 [Marketing Tips From Marketing’s Sherpa]( [Anne Holland launched MarketingSherpa from a bedroom in her home in 2000. Seven years and 700 case studies later, MarketingSherpa is regarded as a leading source for marketing research.]( article >](   📊 Ecommerce Chart [EU goods online]   [🎙 'Ecommerce Conversations' Podcast]( [Entrepreneur on Childbirth and Running a Business]( ['My Wife Quit' Founder on Publishing a Book]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Empower Consumers for the New Data Landscape]( [Pros and Cons of Boutique 3PLs for Ecommerce]( [How Creators Are Using MyyShop to Effortlessly Sell Online](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.