Nofollow Links | Commerce Briefs | Owners on Why?

Also... TikTok Shop; Top retailers; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( June 5, 2023 Today's sponsor: [Stack Influence](   Reasons to Avoid Nofollow Link Attributes [Google introduced the nofollow link attribute in 2005 as a way for websites to control PageRank flow from one URL to the next. With nofollow in place, websites could block the spread of link equity from user-generated content such as comments or paid posts.]( [NoFollow links]( [The attribute informed Google to ignore the link when calculating the target page’s organic rankings. Here’s an example:]( [privacy]( [Other search engines slowly adopted the attribute. Then, in 2019, Google announced it would treat nofollow links as “hints” rather than “commands,” although it would honor the nofollow meta tag.]( [In short, Google could ignore the nofollow attribute for assigning link equity. Yet many sites continue to deploy it, hoping to control equity flow to key pages.]( [What follows are common mistakes when implementing nofollow links.]( article >](   A Message from Stack Influence [Free Products to Influencers Grew Sales 500%]( [Stack Influence]( [Stack Influence automates all influencer collaborations at scale — hundreds of promotions per month. Brands using Stack Influence have grown Amazon sales by 500% in just two months by sending free products to micro-influencers. Learn more >](   [Charts: Top Global Retailers 2022]( [The top 250 worldwide retailers grew revenue by 8.5% in 2022. We tell the story in four charts. Read article >](   [Introducing Commerce Briefs by Practical Ecommerce]( [Commerce Briefs provides condensed, daily updates from companies offering products and services to ecommerce merchants — curated, written, and edited by Practical Ecommerce editorial staff.]( more >](   [TikTok Shop Slowed by Governments, Consumers]( [TikTok's ecommerce efforts in the U.S. and E.U. have faced headwinds from lawmakers — and consumers.]( article >](   [4 Ecommerce Owners Discuss Their Why]( [On a hiking trip in Utah, three ecommerce owners joined our host for a table-side discussion. Why start a company? Is it worth the hassle? Read article >](   🔥 Today's Great Ecommerce Idea Retail media ads suffer from bad messaging. "To improve performance on retail media, focus on delivering a clear, concise, and persuasive message highlighting your product’s unique selling proposition. Emphasize function over form." - Armando Roggio, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Is College Necessary for Business?]( [Pet Chinchillas Save Family Business]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Convert Shoppers with the Trust of Amazon Prime]( [Accelerate Growth with Walmart Marketplace](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.