Case Study: Low-cost Facebook Acquisition

Real-world strategies for ROAS gains Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( May 2, 2023 | We thank Exclusive for advertising with us.   [Low-cost Facebook Acquisitions]( [How Balance of Nature Reduced]( [Acquisition Costs on Facebook]( Live: Wednesday, May 3, 2 p.m. Eastern / 11 a.m. Pacific Balance of Nature is a leading direct-to-consumer supplements brand. Privacy changes in iOS 14.5 upended the company’s long-time customer acquisition strategy, which relied heavily on Facebook ads. Needing a fast change, Balance of Nature turned to Exclusive. The results? Within four months return on Facebook ad spend doubled. Customer acquisition costs dropped. Attend the [live case study]( tomorrow, May 3, to discover Balance of Nature’s new, winning approach to Facebook ads. Learn: - Little-used tactics to reduce acquisition costs. - Key account and targeting snafus that cost big bucks. - Innovative ad optimizations that lowered ad spend and increased revenue. - Strategies to drive repeat sales in 2023. MEET YOUR SPEAKERS [Nik Rajpal] Nik Rajpal VP of Marketing Sciences at Exclusive [Aaron Covaleski] Aaron Covaleski Sr. Ecommerce Marketing Strategist at Exclusive [Brett Flitton] Brett Flitton Director of Marketing at Balance of Nature [Register Now >]( Can't attend? Register anyway, and we'll send a recording.   [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.